The Director heads the Media and Publicity department which consists of three sections - Digital & Social Media, Media and Marketing.
The Digital & Social Media Team manages websites as well as digital and social media marketing. Specific objectives include the formulation of digital and social media strategies, content production, search engine marketing, search engine optimization, online monitoring, online advocacy management, performance marketing, as well as digital channels management.
The Media Team manages media relations and public affairs. Specific objectives include media cultivation, story pitching, responding to media queries and forum letters, media monitoring and analysis, and crisis communications.
The Marketing Team manages corporate communications, internal communications, as well as marketing communications include strategic messaging, corporate collaterals, ATL campaign management, creative and media buy management and overall brand guardianship.
Span of Control
24 (include 5 team leads). The 5 team leads reports direct to Director (Media and Publicity). The Director role is a head of department role.
Should have at least 8 – 10 years of professional experience, of which at least 5 years in a management role with strong supervisory skills. Preferable someone who is from the private sector and keen to join the Public Sector or had a communications stint in the Public Sector before.