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Head of Customer Marketing - Trade Marketing

Keywords / Skills : Head of Customer Marketing - Trade Marketing

10 - 20 years
Posted: 2018-02-10

Customer Service/ Call Centre/ BPO
Customer Service Executive
Posted On
10th Feb 2018
Job Ref code
Job Description

The Head of Trade Marketing leads the Category Development Organization in developing, executing and reviewing Category Strategies and Plans that will:
  • Accountable to facilitate a process of creating strong and aggressive "INTEGRATED" Commercial Plans that are fully aligned to shopper, channel, and customer, by instilling a visionary behavior, i.e. the ability to undertake better forward planning for longer time horizons.
  • The manager will contribute to the execution of strategic channel and shopper agenda, by defining and delivering a Point-of-Buying strategy, Category Management, and trade marketing support.
  • Help the comapny and their strategic customers / channels achieve Category objectives through the creation of demand at Point-of-Purchase.
  • Help position the company to be recognized as the preferred Category Partner for strategic customers thereby,
  • Creating sustained competitive advantage for the company's products in the areas of distribution and merchandising.

The Head of Trade Marketing also monitors trade promotion fund in all accounts and product categories.

This position reports to the Sales Director and will be leading a team of approximately 8 person.

About Company

Ambition is a leading global boutique recruitment business with offices in Singapore, Hong Kong, Malaysia, Australia and London. We are positioned at the forefront of specialist recruitment in the areas of Banking & Financial Services, Finance & Accounting, Sales & Marketing, Supply Chain & Procurement, and Technology.

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