Marketing & Communication Course

Bachelor of Science in Marketing with Minor

Course Type: Bachelor Degree | Study Mode: Full-Time
Keywords: Undergraduate | Full-tme | Marketing | Degree | Brand Management | Consumer Behaviour | Integrated Marketing | Services Marketing | Pricing | Product Positioning

Course Detail

The Marketing Major-Minor programme provides foundational business knowledge and basic training in the marketing function. Using real-life contexts, our students learn to conceptualise and position products in the market, appreciate how pricing policies and promotional strategies impact product success, and distribute and place ideas, goods and services to best satisfy individual consumers and fulfil organisational objectives. With these highly desired core marketing skills, our graduates can better help their companies succeed in the competitive marketplace.
Our students take Common Core, business and marketing courses, courses in their selected minor and a case studies based strategy course, and complete an applied research project. They are also required to fulfil non-credit compulsory programme components such as a two-week overseas experience, a six-month work attachment, and a service-learning project.
Course Duration
4 years (Full-time)
Entry Requirements
If you are a Singaporean or Permanent Resident with at least 3 passes in H2 content subjects, and passes in GP and PW, with an attempt at a H1 contrasting subject; or a diploma from a polytechnic in Singapore with a pass in O-level English; or a diploma from an International Baccalaureate school or NUS High School, start this journey with us. SAT1 is required if you have an equivalent of any of the above qualifications.
Course Fees
From SGD31,000 for Singapore Citizens
From SGD62,000 for Singapore Permanent Residents
Next Intake: Jul 2017
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