Marketing & Communication Course

Effective Public Relations

Course Type: Seminar | Study Mode: Class Room
Keywords: Public Relations | Seminar

Course Detail


Why You Should Attend This Course:

This two-day course is designed to help Managers and Executives understand the principles of effective Public Relations and internal and external stakeholder communication. Participants will be introduced to communication strategies and tools such as understanding the internal and external stakeholders, the media, building a relationship with the media, Governmental Relations, Financial Relations, Community Relations (CSR), writing press releases, preparing press kits, organising a press conference, and dealing with media interviews. The interactive workshop will also provide useful tips on how to establish and enhance an organisation s responsiveness to the media and how to maintain good relations with your target audiences and the media representatives and other organisations.

Learning Outcomes:

  • Understand the principles of effective Public Relations

  • Develop strategic approaches to mass communication

  • Understand the use of tools such as press releases, press kits to support publicity programs

  • Organise and manage communications channels to achieve maximum results

  • Deal with the media in interview and Q&A situations

Curriculum Overview

Course Outline:

  • An overview of the world of Strategic Communications and the different methods used

  • Role of Public Relations and the Media

  • Media Relations and what it entails

  • Developing Strategies in Communications with the Targeted audience and the media

  • Media releases purpose and content

  • Governmental Relations

  • Community Relations (CSR)

  • Financial relations

  • Crisis Communications

Other Information

Who Will Benefit?

  • Those who are interested in harnessing the power of public relations to better achieve organisational goals.

  • Managers/Executives who need to establish and maintain effective stakeholder communications.

  • Those who need to gain a better understanding of PR tools like press releases, press kits and press conferences financial reports, community relations programmes, Communications outreaches.

  • Those who wish to learn how to handle communications and media interviews to achieve positive results.

Trainer Profile:

Gregory Tan B.A, B.A (Hons), M.A, AMIPRS, Fellow IPRS

Principal Consultant, BSG Communications

Gregory is an experienced Strategic Communications specialist with over 38 years of practical knowledge. He enjoys motivating and helping people in communications. His sessions are lively and inspiring, and many participants of his seminars have commented on the knowledge and experience they have gained during his training sessions. Gregory fully believes in engaging his audience and focuses on improving the way we communicate about ourselves and our organizations we represent.

Gregory is the Principal Consultant with BSG Communications. His company uses a powerful and unique blend of Strategic Communications, Public Relations, marketing and effective management styles to make their customers more successful. He works with local and international clients and companies to promote their messages effectively across all levels of media and mediums. He has been interviewed by the media over his years of practice. He has also trained CEOs and MDs of many corporations, as well as across all levels of Management Staff.

Gregory is a Masters Graduate in Communications Management from the University of South Australia and holds both a BA and an Honours Degree in Mass Communications from the University of Windsor. He was the President of the Institute of Public Relations Singapore (IPRS) and the ex-Chairman of the Federation of ASEAN PR Organisations (FAPRO). He lectures at the NTU Wee Kim Wee School of Communications as well at the National University of Singapore (NUS) on communications and crisis communications. He also lectures for The University of Newcastle, Murdoch University, Curtin U and CSU. He is experienced in handling both private and public sector issues and has worked on both sides of the track (Corporate and Consultancy). Having served in O&M PR as well as BM in the consultancy track and having worked and transformed both Fraser & Neave as well as the Sembawang Group into leading International corporations using Strategic Communications methods.

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