Marketing & Communication Course

Neuro-marketing Secrets: Trigger 'Buy Mode' In Your Customer's Brain

Course Type: Seminar | Study Mode: Class Room
Keywords: Marketing | Seminar

Course Detail


Why You Should Attend This Course

In the past 10 years, new discoveries in the human brain have led to a deeper understanding of what stimulates people to buy. These discoveries went on to become a field called Neuro-marketing. In this workshop, learn the latest Neuro-marketing secrets to fuse your marketing material with elements that appeal to the customers brains triggering them to want your product/service more and make a faster buying decision as a result.

Learning Outcomes

  • Understand how the brain goes from normal to buying mode

  • Develop your own marketing/advertising materials that are focused on stimulating the potential customer s brain and encouraging a positive response

  • Eliminate redundant components in marketing materials that doesn t impact or drive a customer any closer towards a buying decision

  • Discover how global brands (and some smaller-but-profitable companies) are successfully using Neuro-marketing in their promotions

  • Learn how to craft an Irresistible Marketing Offer that triggers people s minds to uncontrollably say Yes to your offer

Curriculum Overview

Course Outline

In this course, there is no complicated "brain stuff". Instead you'll get 2 power-packed days of Neuro-marketing goodies with everything broken down into easy-to-understand ideas and strategies (backed by real-world marketing stories & entertaining examples)

Day 1

    • What are the invisible brain persuaders used in advertising

    • How to create desired positive perceptions in people within the first 2 seconds of them seeing your offer

    • Neuro pricing strategies: how to get a customer s brain to think your offer is a good deal (even if it may be highly-priced)

    • Secrets of triggering emotions using carefully crafted marketing words (plus: discover the emotions that make a purchase possible)

    • How to appeal to the human senses and increase the potential client s desire to buy

    • Ways to grab people s attention with your promotion (there are thousands of marketing/promotional messages people come across daily, learn how to get yours into their minds)

    • Neuro-marketing strategies for male-oriented products/services and female-oriented products/services

    • How to speak directly to the customer s brain and instill trust even if they are skeptical or not so ready to trust

Day 2

  • Specific Neuro-marketing techniques for different marketing mediums:

- Internet

- Print ads

- Face to face selling

  • Mind-tactics to create impulses in a potential customer have him/her stop hesitating and make an immediate buying decision

  • Behavioral research discoveries about loyalty how you can apply it to prevent customers from jumping ship to your competitors and instead have them stick to you for life

  • Secrets to craft an irresistible offer - the #1 way to have people feel those I got to have it emotions when they see your promotion

  • Tying it all together Session: create & design your own marketing materials base around elements of Neuro-marketing

Target Audience:

  • Marketing professionals/executives

  • Sales professionals/executives

  • Business development staff/team

  • Companies that sell B2B

  • Companies that sell B2C
Other Information

Trainer Profile:

Tylus has advised and helped sharpened the marketing and sales campaigns/materials for companies spanning over 30 different industries. He has guided companies' sales teams, SMEs and major corporations in uncovering hidden opportunities and breakthrough ideas, that result in significant increase of their bottom line, business revenues and profitability.

An obsessed marketing enthusiast, Tylus spent over 15 years learning, real-life testing and applying just about every marketing method and idea known to man. These vast experiences had in turn helped to uncover what truly and repeatedly works in sales & marketing.

Tylus is also an entrepreneur and founder of various businesses. He oversees the people and management of his businesses by actively applying productivity and work-optimizing strategies to generate growth and profitability. From that experience, as well as joint-venturing/connecting with a diverse variety of people from different industries, he has identified patterns that can limit or plateau professional and personal growth, as well as patterns that can substantially maximize one's potential to bring in optimal personal success as well as professional success in one's career. Tylus incorporates these success concepts and real-life examples into his trainings. Many clients who attended the training have acknowledge that they are glad to be the ones learning the strategies, and hope their competition never will.

In the online aspect, Tylus has created numerous web ads and copies for different niches and businesses with some achieving an immediate 300% increase in sales. A partial list of Tylus s clienteles include Singapore Armed Forces, Citibank, People s Association, Rotaract Club of Singapore, SAFRA, Prudential, Senoko Energy, Star Cruises, Hospitality Purchasing Association, MCYS etc. He also conducts in-house training for corporations, hospitality and service industries, large and small organizations, associations and statutory boards.

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