Marketing & Communication Course

B2B Event Marketing Strategies

Course Type: Seminar | Study Mode: Class Room
Keywords: Event Management | Seminar

Course Detail


Reach the Customers, Grow Your Business

Why You Should Attend This Course:

Modern Marketers understands that it takes careful planning, experience, expertise and insight to deliver a successful event. This course digs into a systematic and innovative approach to event marketing building experiences. This course will explore different ways in which businesses can engage with their customers. This interactive approach allows you to build brand awareness and help you connect with your customers in a more personal way, building long-lasting relationships with your audience. Come prepared to brainstorm ideas and strategies to reach your customers and grow the business.

Learning Outcomes:

  • Identify your current challenges
  • Establish a preferred style of brand experience
  • Define a systematic approach to planning and execution of an event marketing strategy
  • Make the most of your budget
Curriculum Overview

Course Outline:


  • Discover the latest event marketing trends
  • Understand the shifting demographics and consumer behaviour
  • Recognise experiential marketing in the digital economy

Event Marketing Planning

  • Establish the marketing plan process
  • Marketing analysis and product planning
  • Developing and packaging your product
  • Product and marketing mix

Marketing Communication and Social Media

  • Integrated Marketing Communications (IMC)
  • Below and above the line advertising
  • Public relations and social media as a marketing tool
Other Information

Who Will Benefit?

Newly appointed executives or anyone in the organisation who like to understand how to effectively use event marketing as a tool in reaching your customers and grow your business.

Trainer s Profile:

Sandy Cheung is a corporate veteran who has more than twenty years of industry experience in marketing, market development, product management, event management, sponsorship and business development. She is extremely passionate and experienced in providing training in the events-related topics such as events marketing, management and sponsorship. She has held various regional management positions and successfully built the business of events across Asia in companies.

She has conducted numerous events-related courses for a wide range of clients across various industries and has worked closely with organisations in delivering in-house customised event-related courses.

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