Marketing & Communication Course

Bachelor of Arts (in Liberal Studies with concentration in Mass Communications) (Top-up) - Awarded b...

Course Type: Bachelor Degree | Study Mode: Part-Time
Keywords: Part-time | Undergraduate | Mass Communications
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Course Detail



A student entering a communications-oriented career must be broadly educated to understand the constantly changing society in which he or she functions professionally to interpret those changes for readers, viewers and clients. He or she must also have a high skill level in all forms of communication.

This programme combines a sound liberal arts curriculum with theoretical and practical courses in mass communications.

The programme has the following general objectives:

  • to provide educational opportunities in the fields of print media, radio and television, public relations and advertising
  • to allow students to build upon that theoretical foundation with practical experience in his or her field of study
  • to stimulate an awareness in each student of the rights and ethical responsibilities of those working in the media

The Bachelor of Arts degree programme was established in 1992 and it is the first and most established American Mass Communications programme in Singapore. The benefits of the programme are as follows :

  • One of Singapore's most established American Mass Communications programme with successful track record since 1992
  • American Mass Communications programme is innovative and considered to be the pioneer in this area
  • Consistently produced top quality professionals for the mass communications industry
  • Fully taught by senior level faculty from the university. These lecturers bring with them to the classroom a wealth of academic and professional experience
  • Real-time TV production at OCU campus studio (only programme that incorporates practical module)
  • Internships and industrial attachment opportunities are available through our Career Assistance Unit

Assessment Methods

Grade will be based on the quality of the students' performance in the following areas:

  • Pre and post assignments and projects
  • Class presentations / case studies
  • A final examination

The weightage for each area will be decided by the faculty and are usually made known to the students at first meeting if they are not stated in the course outline.


Students who successfully complete the programme will be awarded with the prestigious Bachelor of Arts (in Liberal Studies with concentration in Mass Communications) awarded directly by Oklahoma City University, USA. The degree will be the same as that awarded to the full-time students at the university main campus.

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