Why You Should Attend This Course:
In this masterclass, brand owners, marketers and communication professionals will be armed with a proprietary strategic framework that can be easily adapted to the needs to any organization. This tried and tested framework is enhanced with the latest industry best practices, and is currently adopted by top global brands as a key component of enterprise risk management. Through a combination of presentation, assessment matrixes, templates, case studies and hands-on exercises, attendees will be able to plan, prepare, manage and mitigate social media crises effectively.
Learning Outcomes:
As a result of the workshop, participants will be able to:
Course Outline:
Introduction to social media crisis
Establishing what is social media crisis management
Qualifying the cost to businesses
A social media crisis management framework
Pre-crisis management phase
Appointing a task force
Developing plans & policies
Employing monitoring tools
Preparing the infrastructure
Crisis management phase
Understanding the situation:
o Discovering root cause
o Classifying incident correctly
o Applying consumer empathy
o Funneling discussions
o Matching the circumstance
Post crisis management phase
Analyzing the crisis
Recovering from the crisis
Case studies & actual case exercises
Target Audience:
Marketing and communications professionals
Digital and social media professionals
Brand owners
Business owners
Trainer Profile:
Ryan Lim is the Principal Consultant and Founding Partner of QED Consulting. He has been a digital marketer for more than 15 years, and is a pioneer in social media marketing. Ryan is a senior management strategist and advisor to some of the world s leading businesses and brands with his wealth of experience in digital marketing and communications. Many of his proprietary digital frameworks and methodologies are currently adopted by leading institutions and organizations. He founded Blugrapes in 2006, and led his team to become one of three top social media agencies in Singapore in 2012. In 2014, he left Blugrapes and founded QED Consulting. By 2016, he led QED Consulting to win Marketing Magazine s coveted top content marketing agency award for two successive years.
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