Why You Should Attend This Course:
This highly interactive and practical 2-day course combines creativity and marketing in a fresh, new way.
For too long creativity has applied only to advertising. But this is not enough to win in the market-place today. Consumers, retailers and suppliers are demanding more creativity and innovation across every marketing activity. In this course you will learn how to do this. Competing on ideas and imagination is the one thing that establish competitors fear the most.
Dr Hudson will also be discussing how to make the most of Blitz Mobile. It is fast, free and fun to use. Check it out before the course! http://bit.ly/184VwL9
Also check out his latest video on a creativity tool called 'The Power of 3':www.vimeo.com/channels/kenscreativitytools
Other courses by Dr Ken Hudson include:
Learning Outcomes:
Course Outline:
Day 1
Day 2
Who Will Benefit?
Trainer's Profile:
This course has been designed by Dr Ken Hudson, former marketing director at American Express and international author, speaker and trainer. He has a PhD in Organisational Creativity and has published 3 books on idea generation that have been published in 9 countries. He specialises in unlocking creativity and innovation in individuals, groups & teams quickly.
Dr Hudson invented and taught Marketing Creativity at the University of Technology, Sydney for 10 years at a post-graduate level (as a part-time lecturer). He is Australia's leading authority on creativity & innovation and believes that every individual, group, team and organisation has a latent potential for greater creativity & innovation.
He has been interviewed by Business Review Weekly, ABC Radio, The Australian Financial Review, The Boss Magazine and contributed many articles for Marketing Magazine, HR Monthly, Leading Company and Fast Thinking, about creativity, innovation & speed thinking.
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