Why You Should Attend This Course:
In the 'present day' business environment, the 'old school' rules of marketing don't seem to apply anymore. Paradigms are being shattered daily, in every aspect of our lives, professional and social lifestyle choices.
Within the realm of marketing, previously sacred institutions of top rate advertising agencies, paid media owners and the traditional dichotomy between above and below the line advertising has all but blurred.
If a marketing professional were to enter a time warp from the early 90's smack into 2015, he or she would be absolutely astonished & bewildered by the following:
Within this seemingly chaotic world of multi-channels, diverse and informed shoppers, shifting business models and paradigms, the concept, strategy and application of Omni-Channel Marketing will provide some clarity at the end of a dark & hazy tunnel.
Course Outline:
Who Will Benefit?
Trainer's Profile
Tan Seck Wee has over 30 years of Asia Pacific management experience, leading a spectrum of businesses spanning consumer electronics, telecommunications, digital marketing / e-commerce, retailing, luxury cosmetics, alcoholic beverages, toys to lifestyle publications. He has held many senior leadership positions in various international and regional corporations including:
A highly motivated and capable business leader, his knowledge, patience, resilience and sharp business sense was key in contributing to market growth and strategic development of some companies and/or businesses, for example Eastman Kodak, Singapore Telecoms, Asia Pacific Breweries, Mattel, Metro, Wella and L Oreal. His areas of expertise include Strategic Marketing, Change Management, Channels and Retail Operations, Go-to-market Planning and Business Development.
Seck Wee has also served the marketing community at large, as Council Member of the Singapore Advertisers Association, lectured for the Marketing Institute of Singapore and being on the Panel of Examiners for the CAM Diploma (UK) in his earlier years. In December 2010, Seck Wee was invited to join the panel of judges for the first WARC Prize for Best Asian Strategy 2011, a panel chaired by Miles Young, Chief Executive Officer for Ogilvy and Mather Worldwide.
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