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Assistant Brand Manager (Eyewear)

Keywords / Skills : Assistant Brand Manager (Eyewear)

Posted: 2018-12-28

Marketing & Communications
Software Engineer/ Programmer
Posted On
28th Dec 2018
Job Ref code
Job Description

  • Create a lasting impression among consumers and improve product sales and market share
  • Monitor market trends and oversee advertising and marketing activities to ensure the right message is delivered for the brand
  • Research consumer markets, monitoring market trends, competition and identify potential areas in which to invest, based upon consumer needs and spending habits
  • Monitor pricing of products, sales tracking and analyze the potential profitability
  • Supervise shoots and visual merchandising including general look, store openings, promotional displays and customer display
  • Oversee the production of TV adverts, newspaper and magazine advertisements, exhibition stands, popups, road shows and liaising with art designers, copywriters, media buyers and printers
  • Check marketing copy
  • Create customer service guides and educationals
  • Supervise the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines
  • Monitor product distribution and consumer reactions through focus groups and market research
  • Manage media partners and influencers
  • Source for suppliers when needed

  • Must have a Bachelors Degree in Business Administration, Marketing, Advertising, Commerce or any related field
  • Must have 35 years of experience in marketing and brand management preferably from the retail industry
  • Must have good communication and organizational skills with thorough knowledge and expertise on social media marketing
  • Must be skilled in using the latest digital marketing technology tools and platforms in visual advertising
  • Preferably has skills to run viral marketing campaigns

About Company

Our client is a fast-growing eyewear and lifestyle brand with over 40 stations nationwide and are working on expanding to more countries.

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