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Assistant Manager, Marcom

Keywords / Skills : Marcom Executive, marketing strategies, Marcom budget, planning and executing , digital and social media, Campaigns, events and brand , marketing communications,

5 - 8 years
Posted: 2019-08-12

Construction & Engineering
Other Roles
Posted On
12th Aug 2019
Job Ref code
Job Description
  • Development of marketing strategies, from the proposal of concepts, to planning and executing Marcom campaigns for the mall.
  • Work closely with partners to maximise promotions and Marcom efforts to increase shoppers’ traffic and tenants’ sales.
  • Liaise and work closely with advertising agencies, media, tenants, contractors and event companies to ensure successful execution of projects and events.
  • Identify and develop strategic partnership and sponsorship opportunities for the mall.
  • Source for sponsorships and working partners to garner for more revenue.
  • Assist tenants and external vendors on enquiries pertaining to casual leasing.
  • To analyse data such as shoppers’ traffic, tenants’ sales, campaign redemption numbers etc to provide insights and recommend learnings and improvements in future Marcom campaigns.
  • Customer Service: To manage enquiries, feedback and complaints from all external parties, such as the public, government authorities and tenants etc. 
  • Concierge Desk: To manage Customer Service Officers and ensure smooth day-to-day operations of the Concierge Desk.
  • Assist in the department’s administrative work.
  • Assist in processing tenants’ Gift Voucher reimbursement.
  • Assist with the tracking of Marcom budget and expenses.
  • Management of the mall’s social media such as Facebook, Instagram, website and drive digital marketing to achieve conversions.
  • Engage tenants whenever necessary.
  • Assist with other departments’ requests whenever necessary.
  • Review digital marketing initiatives
  • Driving CRM and Loyalty Program (main duty)
  • Collaboration with strategic partners include other Keppel Business Unit
  • Act as the Duty Manager as and when assigned.
  • Any other duties and responsibilities as may be reasonably requested by your immediate supervisor/the head of department from time to time.
  • At least 5 to 8 years of relevant working experience in marketing communications, events and brand management. Relevant experience in the retail industry is a bonus.
  • Creative, able to think out of the box and propose innovative ideas.
  • Savvy and well versed in the digital eco system.
  • Strong experience in digital and social media performance marketing.
  • Able to work independently, with minimal supervision.
  • Excellent command of spoken and written English and Chinese.
Keppel Land Limited

About Company

Keppel is a multi-business company with a global footprint in more than 20 countries, providing robust solutions for sustainable urbanisation, to meet the growing need for energy, infrastructure, clean environments, high quality homes and offices, and connectivity.Keppel aims to be a global company at the forefront of our chosen industries, shaping the future for the benefit of all our stakeholders Sustaining Growth, Empowering Lives and Nurturing Communities.With people as our core asset, Keppel actively seeks out bright and dynamic individuals to join our talent pool. We offer our employees opportunities to grow and shape their careers, across the geographies in which we operate.Be part of our Keppel family today.

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