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AVP, Content Marketing, Group Strategic Marketing and Communications

Keywords / Skills : AVP, Content Marketing, Group Strategic, Marketing , Communications, integrated strategies , content strategie

8 - 50 years
Posted: 2019-10-18

Banking/Accounting/Financial Services
Marketing & Communications
Internet Marketing
Posted On
18th Oct 2019
Job Ref code
Job Description
Business Function 
Group Strategic Marketing & Communications (GSMC) is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications, marketing and research to differentiate – and elevate – our brand from the rest of the competition
Job Purpose
The primary job purpose is to enhance DBS’ corporate reputation and brand through the development and implementation of content marketing strategies.  
Key Accountabilities 
  • Create and execute on content strategies to promote the DBS brand  
  • Integrate plans across social, online and offline platforms, in Singapore and across markets
  • Use analytics and social listening tools to measure effectiveness of campaigns and to further strengthen engagement

  • Create and implement strategies and campaigns to promote the DBS brand online and in social media. This includes writing, editing and storyboarding captions, features and multimedia content including videos, infographics etc.  
  • Develop and curate creative, engaging and highly shareable content while keeping with our brand standards. 
  • Cultivate relationships and build rapport with key influencers, bloggers etc
  • Engage with digital communities
  • Leverage analytics and social listening tools to measure effectiveness of campaigns and to further strengthen engagement
  • Work closely with internal partners and externally, with agencies, digital vendors, influencers, online media

Preferably with more than 8 years of experience in a content, digital journalism or communications role.
Core Competencies
  • Passion for storytelling
  • Exceptional writer, editor and communicator
  • Experience developing social and digital content campaigns
  • Experience creating consumer-focused content and/ or managing content sourcing/ production
  • Ability to challenge the status quo with new ideas, approaches and solutions
  • Strong understanding of platforms and trends in the digital landscape; social media native
  • Strong sense of ownership of results
  • Open-minded and adventurous, but anchored with professional integrity
  • Ability to adapt to changing priorities and thrive in a fast-paced, deadline-driven environment
  • Excellent interpersonal skills, with ability to build consensus and work across teams

Technical Competencies
  • Excellent writing and editing skills
  • Good eye for design, visual communications
  • Strong ideator with deep, natural understanding of digital / social media space
  • Highly creative with experience in developing content that informs and engages
  • Able to think out-of-the-box

Bachelor degree from a recognised university
Apply Now 

We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

About Company

DBS is a leading financial services group in Asia, with over 280 branches across 18 markets. Headquartered and listed in Singapore, DBS has a growing presence in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank's capital position, as well as "AA-" and "Aa1" credit ratings, is among the highest in Asia-Pacific. DBS has been recognised for its leadership in the region, having been named “Asia's Best Bank” by The Banker, a member of the Financial Times group, and “Best Bank in Asia-Pacific” by Global Finance. The bank has also been named “Safest Bank in Asia” by Global Finance for seven consecutive years from 2009 to 2015.
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