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Keywords / Skills : outlook, graduate, presence, public relations, branding, ea, sales, trends, planning, principal consultant, organizational skills, writing, undergraduate, driving, media, excel, strategy, press releases, communication, keynote, international business, postgraduate, media relations strategy, designing, pr manager, broadcast, articles, word, ms office, journalism, budget, communications, computer literacy, analyzing media coverage, branding manager, strategies, campaigns, vision, partnerships

3 - 3 years
Posted: 2018-07-03

Software Engineer/ Programmer
Posted On
3rd Jul 2018
Job Ref code
Job Description

An international business school that offers undergraduate, graduate and postgraduate business courses is presently looking for a PR and Branding Manager as part of its progressive plan to establish a stronger presence in the education market.

  • Play the critical role of planning & driving the PR and Brand Building for the organization.
  • Develop a PR plan including goals, campaigns, budget and tactics in alignment with the organizational objectives to improve media presence.
  • Develop media relations strategy, seeking high-level placements in print, broadcast and online media.
  • Leverage existing media relationships and cultivate new contacts within business and industry media.
  • Collaborate with internal stakeholders on specific projects related to enhancing or protecting how the organization is portrayed in the media, as well as to employees and clients.
  • Coordinate all public relations activities.
  • Manage media inquiries and interview requests.
  • Create concept for press releases, by-line articles and keynote presentations.
  • Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
  • Collating and analyzing media coverage to increase the company’s presence in the market.
  • Maintaining and updating PR related information on the organization's website.
  • Monitor, analyze and communicate PR results on a quarterly basis
  • Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them

Desired Skills:
  • An impeccable command over written and spoken English with exceptional writing and editing skills for print, online and digital media.
  • A key component- an exceptional ability to cultivate and build relationships with key stakeholders.
  • Strong brand orientation skills; with the ability to capture and visualize the company vision and develop strategies on that basis.
  • Proven track record designing and executing successful public relations campaigns.
  • Strong relationships with both local and national business and industry media outlets.
  • Experienced in handling social media and digital PR campaigns.
  • Outstanding organizational skills and the ability to multitask.
  • The desire to learn and constantly engage in self- development is a must.
  • Ability to work in a high-pressure environment and deliver results.
  • Must possess computer literacy and knowledge of MS Office (Word, Excel & Outlook) & knowledge of Sales CRM

  • Should hold a Bachelor’s Degree (preferably in Journalism/Communications/PR).
  • 1-3 years of experience in PR is a must

If interested, key in your application and send across your most updated CV with your mobile number for easier communication.
Please be informed that only shortlisted applicants will be contacted for this opportunity.
Noted by:
Roxanne Biñas | Principal Consultant | Drake International | Reg No.: R1217867 | EA License No.: 11C3510

About Company

On June 1, 2011 Drake International celebrated our 60th Anniversary. For 6 decades Internationally and 29 years in Singapore, Drake has been in the business of making the most of your people. Through recruitment and HR solutions, Drake is dedicated to finding the best staff and maximising their performance. Our Singapore office has long-lasting relationships with local companies as well as most of the major MNCs, and we are now experiencing an exciting period of growth. Drake International is a global leader in the field of Human Capital Management solutions. Founded in Winnipeg, Canada in 1951, today Drake operates with over 100 offices in 9 countries, servicing thousands of clients in a wide range of industries and functions.

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