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Campaign Management Advisor

Keywords / Skills : B2B marketing, Digital Marketing, Social Media, SEO, Media Buying, Search engine optimization

5 - 10 years
Posted: 2019-04-22

Job Description
Responsibilities:
  • Design and manage digital marketing campaigns that drives both top-of-funnel growth to support awareness, thought leadership, and demand generation efforts and overall business objectives
  • Collaborate with vertical and product-focused strategists in creating and executing a campaign plan designed into the customer journey.
  • Interprets the marketing strategy to define campaign objectives, goals and identify the marketing mix of deliverables, online events and media.
  • Integration of digital marketing activities within traditional marketing campaign.
  • Manage the creation and deployment of campaign assets. Ensure all assets and creatives are on-brand and optimized to drive campaign results and user experience for all formats including Zebra.com presence, e-mail, display, social, mobile, video, and content syndication (3rd party) marketing tactics, among others.
  • Act as the "digital marketing" for area of responsibility, including the monitoring of tactical performance, market trends, industry best practices to drive strategic insights and adjustments.
  • Leverage profile data and behavioral activity to drive sequenced programs that ultimately lead to right time, right message delivery.
  • On-time/on-budget delivery of major campaigns and to work closely with Global and intra-regional counterparts that includes blog posts, landing pages, infographics, customer case studies, white papers, videos and more.
Requirements:
  • Ability to think strategically and guide fellow stakeholders, based on Marketing expertise.
  • Strong tactical marketing skills & creative vision.
  • Strong communication skills in English medium to relay campaign plans and results to internal and external audiences.
  • A growing depth of knowledge on key marketing tools including Eloqua, Power BI, and others.
  • Understanding of demand processes and best practices for demand creation and acceleration including, but not limited to, understanding of contact and data management, lead management, revenue performance management.
  • Expertise in campaign creation, creative direction and/or agency coordination.
  • Program management.
  • Digital marketing expertise; firm understanding of testing strategies and execution of all digital assets.
  • Depth of experience in creation and strategic implementation of multi-touch/multi-phase campaigns in support of technically-advanced products & solutions
  • Ability to work independently and autonomously
  • Be a natural team player and have a desire to work with others for broader success.
  • Be able to operate successfully in a rapidly changing, ambiguous and undefined environment.
  • Metrics/ROI focused and knows how to generate leads & track to closed loop.
  • Bachelor’s degree in Marketing, Public Relations, Communications or similar work experience.
  • 5-8 years managing Marketing programs or processes.


About Company

Based in Singapore
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