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Deputy Manager/ Manager, Digital Analytics

5 - 8 years
Posted: 2019-01-11

Software Engineer/ Programmer
Posted On
11th Jan 2019
Job Ref code
Job Description
Job Description :

Job Scope
  • Lead digital analytics within AIA to provide data-driven insights for enterprise-wide digital platforms.
  • Understand business requirements and partner with cross-functional stakeholders to define KPIs aligned with overall corporate strategic direction.
  • Collaborate with working teams to measure effectiveness of various digital platforms including corporate website as well as other digital tools.
  • Apply best practices in tagging and (manage vendors to) ensure accurate, organized and efficient implementation.
  • Create self-service dashboards at the appropriate granularity to monitor and report:
    • KPI metrics and emergent trends
    • Marketing and growth analytics
    • Investigative and behavioural analytics
  • Help stakeholders understand user behavior from the digital data reported; analyze and translate data into actionable insights.
  • Work alongside data analytics team to analyze customer data and uncover customer insights.
  • Craft compelling fact-based presentations and recommendations to C-suite.
  • Proactively monitor trends to alert business and engineering teams in a timely manner.
  • Drive continuous improvement in digital analytics to optimize data collection and analysis.

Job Requirements
  • Excellent analytical capabilities with strong presentation and communication skills
  • Hands-on technical experience in tagging and configuring analytics platforms such as Adobe Analytics, Dynatrace, Google Analytics, Tableau,
  • Experience in setting up A/B and multivariate testing
  • Meticulous attention to detail
  • Passion for insights-driven development and logical problem-solving challenges
  • Ability to meet deadlines and work on multiple projects simultaneously
  • Can-do attitude and willingness to dig-in and get things done

Good to Have
  • Bachelor degree and above inAnalytics or related fields
  • 5+ years experience in digital analytics; 3+ years experience in insurance industry strongly preferred
  • Goodknowledgewith database management and SQL
  • Hands-on scripting / coding skills
  • Experience working with Tableau
  • Excellent command of written and spoken English.

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