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Digital Marketing Analyst

Keywords / Skills : Digital Marketing, Analytical Skills, Customer Journeys, Strategy Development, Customer Journey Mapping, Cross-Channel

4 - 7 years
Posted: 2019-09-10

Industry
Insurance
IT/Computers - Software
Function
Marketing & Communications
Role
Marketing Manager
Other Marketing
Education
Bachelors
Degree
Posted On
10th Sep 2019
Job Description
We are on a journey to create meaningful customer life-cycle digital marketing programs which will help us drive cross-sell and retention and deepen our engagement with our existing customers. It will bring alive our purpose of "Innovating to help everyone live well". You will work closely with the team which is driving the project and will get a chance to fully immerse yourself in the initiative.

BAU Activities (70%):
  • Provide support in the strategy development, running and optimizing cross-channel life-cycle engagement programs to drive growth and retention for existing customers. 
  • With a high degree of understanding in segmentation and personalization, you will also partner with the Analytics, Distribution, Marketing and Product team to identify the customer journeys, content and messaging for customers to provide the best, most relevant experience every step of the way. 
  • Implement, test, track and measure the programs in Salesforce Marketing Cloud 
  • Edit and proofread copy and provide creative content feedback for program materials 
  • Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels
  • Deliver regular reports of program results, including web analysis and evaluation of KPIs 
  • Maintain regular measurement of the ROI of the programs 
  • Collect and use data to inform new programs and the evaluation of existing campaigns 


Divisional Project (30%)
  • Provide support for the development of rewards and engagement for our wellness mobile application 
Pre-requisites, Skills & Competencies:
  • At least 5 years of working experience with 3 years in Digital Marketing
  • Positive attitude 
  • Strong Analytical skills 
  • Exceptional verbal, written and presentation skills. 
  • Should be comfortable at project management and working within tight timelines. 
  • Ability to work effectively both independently and as part of a team. 
  • Proficient command of MS Office 




About Company

Ploy provides a high response service that enables APAC businesses to quickly and flexibly manage their IT resource levels.

Our exclusive ‘service line’ methodology means your business is able to upscale or descale its IT workforce, as required, with no lock in contracts, no minimum time periods and no lengthy recruitment processes - just premium staff, as you need them, when you need them.

Ploy connects the casual IT workforce with task-oriented assignments across APAC. Whether you're looking for work, or looking to hire, we bring you stacks of options.

As an applicant you'll go through a thorough screening process, so that we can:

Highlight your strengths

Uncover areas to develop

Benchmark your skills against the global market

Our unique solution allows us to provide clients with a quality, flexible, and purpose-built workforce that streamlines business requirements, making life simpler and more profitable. Better still, Ploy manages everything end to end from talent pooling to payroll. It’s all done autonomously, so you save money, time and most importantly, it means you can focus on more pressing matters.

Our IT Resource Process Outsourcing model caters to all IT demands. Why pay a premium working with multiple vendors when you can streamline your recruitment, consulting and payroll needs via our cloud-based solution?
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