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Digital Marketing Director, APAC

Keywords / Skills : Digital Marketing Director, APAC

7 - 7 years
Posted: 2018-08-09

Software Engineer/ Programmer
Posted On
9th Aug 2018
Job Ref code
Job Description
  • Job Summary:

    • Lead and manage the digital marketing team.
    • Work with Global, Regional management and SEA colleagues in the development of SEA digital business plan and executing integrated online strategy to help SEA achieve its growth targets.
    • Devise strategies to drive online traffic to our websites using and not limited to paid search, SEO and PPC. Enhancing ecommerce by increasing web visibility and traffic. Improving the usability, design, content and conversion of our company website.
    • Responsible to lead the development and creation of the SEA digital strategy and oversee its implementation through managing SEA execution and coordination with global teams to deliver SEA and global projects.
    • Responsible for planning and budgetary control of all digital marketing.
    • Developing and managing digital marketing campaigns. Managing online brand and product campaigns to raise awareness. To oversee the social media strategy and execution.
    • Evaluating customer research, market conditions and competitor data in digital marketing.
    • The person will also work hand-in-hand with Sales & Marketing, IT, as well as the Global Digital team to ensure our digital efforts are fully joined up with all other activities.
    • Responsible to liaise between the Global Digital Organization and regional leadership/functions to ensure global alignment, consistency and collaboration as digital touch points and solutions are developed and maintained.
  • Knowledge, Skills & Abilities:

    • Bachelor’s Degree in Marketing and or digital marketing qualifications
    • 3-5 years of experience in mentoring and developing teams
    • Proven track record in significantly improving the digital marketing capability of an organization
    • Proven to be an effective leader and experience of developing and implementing digital marketing strategy at a senior leadership level.
    • Has successful track record of developing and executing digital marketing strategy
    • Proven ability to develop compelling visions for a different future and be able engage the team and the wider organization to enthusiastically be part of the journey
    • Wide-ranging knowledge and in depth understanding of PPC, SEO, email campaigns, blogs, forum, web, mobile and other digital technologies
    • Proven industry acumen. Evidence of setting and delivering the digital marketing KPIs and metrics
    • Extensive data science, mathematical and analytical abilities
    • In depth understanding of design fundamentals in the digital marketing landscape
    • Strong leadership, logic, reasoning, problem solving and communication skills
    • Ability to work in a team and lead and manage complex digital marketing projects and managing budget
    • A solid understanding of the technical aspects and limitations of different web languages, browsers and mobile operating systems together with a firm view of developing trends in this arena
    • The successful candidate will need to demonstrate that he/she is in touch with the latest trends, technologies and functionality relevant to digital applications
    • Strong ability to manage both internal and external stakeholders at all levels within an organization and also across markets and functions in SEA
    Noted by:

    Frewain John Thomas | Consultant | Drake International | EA License No: 11C3510 | Reg No: R1441434

About Company

On June 1, 2011 Drake International celebrated our 60th Anniversary. For 6 decades Internationally and 29 years in Singapore, Drake has been in the business of making the most of your people. Through recruitment and HR solutions, Drake is dedicated to finding the best staff and maximising their performance. Our Singapore office has long-lasting relationships with local companies as well as most of the major MNCs, and we are now experiencing an exciting period of growth. Drake International is a global leader in the field of Human Capital Management solutions. Founded in Winnipeg, Canada in 1951, today Drake operates with over 100 offices in 9 countries, servicing thousands of clients in a wide range of industries and functions.

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