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Digital Marketing Program & Campaign Manager

Keywords / Skills : Digital Marketing Program & Campaign Manager

0 - 1 years
Posted: 2019-05-10

Industry
Banking/Accounting/Financial Services
Function
Marketing & Communications
Role
Other Marketing
Salary
90000 - 96000 SGD
Posted On
10th May 2019
Job Ref code
2921123
Job Description
Who is it for?

A Leader in the consulting field specializing on data, business & change transformation projects. They work with Global companies across exciting industries.

What you will do?
  • Work with marketing managers from inception of marketing campaigns in a consultative manner to lead and guide marketing managers in the roll out of the marketing campaign(s).
  • Partnering with Marketing Manager, the Digital Marketing Program Manager is responsible for the end to end management of marketing program across all channels and touch points.
  • Maintain and open channel of communication with Marketing managers throughout the life of the program to define and document campaign requirements within the internal marketing resource management (MRM) solution
  • Gather the campaign requirements and work with cross functional team and involve domain experts where required while project managing all aspects of the campaign milestones and deliverables.
  • Help Marketing Managers define the general vision of the program, and ensure that all teams involved understand their deliverables and due dates.
  • Develop a master project plan to coordinate all of the activities of the teams.
  • Create segmentation plans that support marketing campaigns and for the Marketing Operations team to execute and automate those segmentation plans
  • Manage the Creative Development process (where required) to ensure that the creative teams understand the direction of Marketing, that communications between the teams are conveyed in a timely fashion and that Legal, Brand and other pertinent teams have input
  • When relevant, ensure that cross functional teams/domain experts are involved in setting up relevant metrics and ensure that results of the campaign are reported in a consistent manner.
  • Keep abreast of ad-technology, marketing technology and developments.
  • Should understand email marketing, performance marketing.
  • Understanding of social media marketing a plus.


What you need to have?
  • At least 7-10 years’ experience in marketing of which 4 years should be in project management across cross-functional teams for multi-channel digital campaigns
  • Experience in direct marketing or database marketing a plus.
  • Demonstrated ability to handle multiple simultaneous programs
  • Experience in creating project plans that range upwards to 100 tasks in either Microsoft Project
  • Ability to work with cross-functional teams and Marketing in-person and over the phone.
  • Excellent process flow management capabilities
  • Excellent attention to detail
  • Excellent interpersonal skills
  • Excellent problem solving and organization skills
  • Strong written and oral communication skills
  • Proficient with basic office applications such as Excel and PowerPoint
  • Bachelor’s degree


Xpand your job search in the right direction by applying via the links provided. Alternatively, reach out to me at tasnim.rangwala@xpand.sg
(CEI No: R1879793) Licence No: 07C3147




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