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Digital Marketing Strategist

Keywords / Skills : Digital Marketing Strategist , SEO, SEM, Link builder, SMO, Search engine optimization, Digital Marketing, Social Media, Social Networking, Online Marketing, Digital Marketing

3 - 13 years
Posted: 2019-06-28

Marketing & Communications
Direct Marketing
Social Media Executive
Other Marketing
Posted On
28th Jun 2019
Job Description
Digital Marketing Strategist

This position will report to the Sr. Director of Marketing & Communications. This role provides marketing support by executing digital initiatives, coordinates and implements marketing projects with responsibilities that include digital marketing, social media, and project management. This position will regularly collaborate with senior leadership to ensure efforts of marketing campaigns support Audubon Companies' mission and objectives. The ideal candidate will have technical B2B digital and social media experience. He/she will be part digital strategist, part project manager, part researcher/analyst, part technology application expert. The primary objective is to measurably elevate the company's brand to increase revenue and brand awareness.

Core responsibilities include maintaining WordPress and other digital assets, search engine optimization (SEO), search engine marketing (SEM),and social media marketing which includes content development, publishing, growing, and optimizing social media channels (LinkedIn, Facebook, Twitter, Instagram) as well as other marketing functions as needed.

  • Work in conjunction with the corporate marketing team to manage and execute marketing projects.
  • Develop marketing content for social media channels.
  • Develop and manage monthly editorial calendar
  • Create compelling channel-specific content for all social channels to grow and optimize Linkedin and grow all social channels 
  • Maintain, audit and update company WordPress websites and digital assets. 
  • Analyze web traffic metrics, develop and execute solid plans to increase page views, unique visitors, dwell time and site stickiness to encourage repeat usage. 
  • Set digital marketing strategies using all necessary tools to support business. 
  • Drive optimization of the company websites and LinkedIn through effective application of SEO/SEM strategies; utilize search engine analytics to measure traffic and recommend improvements. 
  • Serve as a subject matter expert for digital marketing activities, identifying and applying best practices in digital marketing. 
  • Monitor competitive landscape and proactively recommend new campaigns to maintain competitive advantages. 
  • Adheres to all corporate brand identity guidelines and help promote uniformity and consistency of brand. 
  • Acts as project lead for all marketing projects. 
  • Coordinate flow of information and communication and disseminate it according to plan/strategy. 
  • Manage PPC advertising initiatives. 
  • Other special projects and assistance as assigned. 
  • Bachelor’s Degree from a four-year university or equivalent experience is required.
  • 3+ years’ experience in marketing is preferred 
  • 3 or more years of progressive digital marketing experience executing SEM, SEO, and social media programs with clear quantifiable results. 
  • 3 or more years of experience in B2B social media marketing with emphasis on LinkedIn as well as FB, Twitter, Instagram. 
  • 3 or more years of project management experience. 
  • Strong project management skills 
  • Amenable to work in a night shift schedule 
  • Marketing background in Engineering or Professional Consulting Business strongly preferred. 
  • Comprehensive understanding of higher level digital marketing strategies for B2B sector. 
  • Comprehensive understanding of SEO best practices and ability to leverage SEO insights to optimize SEM programs including: sitemaps, noindex / nofollow / rel=canonical tags, sitespeed, etc. 
  • Solid knowledge of Google Analytics and Webmaster tools 
  • Superb command of the English language - superior written (grammar) communication skills including writing, proofing and editing. Technical writing a plus. 
  • Hands on experience with online marketing tools and best practices. 
  • Ability to work well under pressure, juggle and prioritize multiple projects and adjust work accordingly, often against tight deadlines. 
  • Must have a thorough understanding of Microsoft Office Programs. 
  • Experience with Adobe Illustrator, Adobe Photoshop is preferred. 
  • Experience with WordPress and web design/HTML knowledge. 
  • Familiarity with TeamWorkPM or other project management system, knowledge of workflow and processes very important. 
  • Experience with Marketing Automation/email marketing best practices 
  • Hootsuite 
What's in store for you?
  • The successful candidate will be rewarded with a remuneration package commensurate with the nature of this role and will enjoy working with a highly experienced and professional team where professional growth is supported and encouraged.
  • 5-day work week: Monday - Friday 
  • HMO covergae with 1 dependent or mutual fund upon regularization 
  • 20 leave credits 
  • Prime office Location in Makati CIty 
  • Full-time and regular employment

About Company

EMAPTA is an offshore business solutions company that offers high-quality, low-cost, personalised dedicated offshore staffing solutions to all Australian businesses, bringing them competitive advantage through the efficient and effective use of this platform.
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