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Director - Growth Marketing APAC

Keywords / Skills : SEO, SEM, CRM, Google Ads, Campaign Management, Social Media Marketing

6 - 11 years
Posted: 2019-12-03

Industry
Internet/E-commerce
Function
Marketing & Communications
Role
Marketing Manager
Internet Marketing
Posted On
3rd Dec 2019
Job Ref code
66830091
Job Description
The Offer
  • Lead the APAC Marketing function with a pioneer in Online Travel space
  • Work in an innovative, fast paced environment

The Employer
Our client is a well-known travel search engine with headquarters in Singapore and strong operations in UAE and APAC.
Their top-ranking mobile app helps travellers search and compare results with hundreds of airline​,​ hotel and online travel agency websites.

The Job
As Director, Growth Marketing APAC, your responsibilities include:
  • Leading Marketing strategy and end-to-end campaign execution 
  • Working with cross-functional teams (product, marketing technology, backend, etc) to establish a growth marketing roadmap and digital marketing strategies and also planning marketing campaigns and supervising delivery and optimization.
  • Leading marketing innovation and contributing to thought leadership
  • Being the expert and driver for growth marketing, staying on top of the latest Google/Facebook/ad networks features and technologies, driving pilot campaigns with new features/products, testing and scaling for robust growth.
  • Leading the Marketing Technology team
  • Introducing new automation and personalization solutions to increase marketing efficiency and also implementing and managing innovation-led growth and optimization.
  • Running Performance marketing/SEO/ASO/CRM initiatives
  • Running integrated marketing campaigns across all major online channels to scale up revenue and lead content managers to curate offers, build content calendars and create inspirational and effective content.
  • Leading Brand Marketing and Marketing Communication 
  • Initiating and executing brand marketing activities and also managing brand communication channels, power brand recognition and customer retention in key APAC markets.
  • Leading Partnership marketing and Influencer marketing strategies
  • Spearheading partnership marketing initiatives and creating an internet influencer strategy with effective measurables.
  • Measuring Campaign performance
  • Defining success metrics and leading the adoption of latest measurement tools and models.

The Profile
  • You have experience in running campaigns with Facebook Ads Manager, Google Ads, Google Ads Manager, Google Display & Video 360, Google Studio, Google Tag Manager.
  • You have created effective marketing plans and digital marketing campaigns with prior success in growth marketing.
  • You can use tools such as Tableau, Appsflyer and Google Analytics.
  • Prior experience in marketing technology and basic programming (SQL, Python, HTML) skills, would be advantageous.
  • You possess solid knowledge of web and mobile app attribution techniques and you have an aptitude for technology and are social media savvy.
  • Solid knowledge of the digital landscape in Asia, is a must.
  • You possess advanced analytical skills and an ability to interpret data which makes you a strategic thinker with strong problem solving skills.
  • You are a driven individual, with an ability to consistently meet multiple deadlines.
  • Strong English language skills, both verbal and written are a must.

Ref No: 66830091

About Company

Snaphunt is a predictive hiring platform that finds and matches talent to jobs for a skill and personality fit. We help people find jobs they love and companies hire employees who stay longer
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