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Manager, Marketing

Keywords / Skills : Manager, Marketing, Sales & Marketing, marketing manager, sales trends, web analytics, digital marketing platforms

Posted: 2019-08-01

Industry
Construction & Engineering
Role
Other Roles
Education
Bachelors
Degree
Posted On
1st Aug 2019
Job Ref code
10003045
Job Description
JOB DESCRIPTION

The Marketing Manager will be responsible for the overall marketing strategy for the company to build a global brand in the Data Centre industry. The indivdual will actively drive the development and execution of a company-wide marketing strategy. The individual will be responsible for managing a comprehensive program to drive the Keppel Data Centre brand awareness, work with sales/account management team to develop demand generation activities to drive new sales opportunities and acquire new customers as well as grow incremental business with existing customer base
Job Responsibilities
  • Developing the marketing strategy for the company in line with company objectives.
  • Building brand awareness and positioning.
  • Develop and execute integrated marketing strategy to build brand awareness and positioning
  • Work closely with sales team to developing strategies to improve market reach and identify opportunities for new client acquisition
  • Monitor and forecast marketing and sales trends
  • Evaluate and gather data about customers, competitors, and market conditions
  • Conduct competitive research and analyze benchmarking data
  • Creation and publication of all marketing material
  • Organizing company sponsored conferences, trade shows and major events;
  • Planning and implementing promotional and advertising campaigns.
  • Co-ordinating marketing campaigns with sales activities.
  • Manage and improve lead generation campaigns, measuring results.
  • Measure ROI of online and offline advertising campaigns
  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
  • Handling social media, public relation efforts, and content marketing.
JOB REQUIREMENTS
  • BA/BS degree or equivalent
  • Excellent verbal and written communication skills
  • Prior experience in marketing role
  • Good understanding of market research techniques, data analysis and statistic methods
  • Familiarity with digital marketing platforms and web analytics
  • Strong analytical and project management skills.
  • Confident and dynamic personality.
  • Strong creative outlook.
  • Advanced communication skills.
  • Ability to quickly adapt to change.
BUSINESS UNIT
Keppel Telecommunications & Transportation

About Company

Keppel is a multi-business company with a global footprint in more than 20 countries, providing robust solutions for sustainable urbanisation, to meet the growing need for energy, infrastructure, clean environments, high quality homes and offices, and connectivity.Keppel aims to be a global company at the forefront of our chosen industries, shaping the future for the benefit of all our stakeholders Sustaining Growth, Empowering Lives and Nurturing Communities.With people as our core asset, Keppel actively seeks out bright and dynamic individuals to join our talent pool. We offer our employees opportunities to grow and shape their careers, across the geographies in which we operate.Be part of our Keppel family today.


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