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Marketing Head, APAC

Keywords / Skills : Go-to-market Strategy, Marketing, Management, Campaign planning, B2B Marketing, Social Media Marketing, Vendor Management, People Management, CRM, Project Planning, Marketing Strategy, Demand Generation

7 - 13 years
Posted: 2018-06-05

Job Description
Key Words: Go-to-market Strategy, Marketing, Management, Campaign planning, B2B Marketing, Social Media Marketing, Vendor Management, People Management, CRM, Project Planning, Marketing Strategy, Demand Generation

Role: Marketing Head, APAC

Industry: Information and Communications Technologies

Function: Marketing, People Management

Location: Singapore

About Our Client,

Our Client is a global leader, present in over a hundred countries, providing enterprise communication solutions, networking and cloud services for businesses of all s. Customising and adapting their solutions and services to local requirements. They have a strong presence in key vertical markets providing specific solutions aimed at those verticals.

About the Marketing Head,

The regional field marketing head will be responsible for driving all marketing initiatives in APAC & China including local marketing strategy, strategies to drive demand generation activities, developing brand awareness, managing the end-customer touch initiatives including customer events and managing channel marketing programs.

A key role is ensuring alignment with regional and local sales strategies and business priorities within the central marketing directions and programs. This person will actively participate as voice of the field, share best practices and reports for marketing needs that are key to success and ability to efficiently leverage available resources.

About You

Please note: Interested Applicants must be able to work in Singapore.

7-10 years of experience in an enterprise communications/networking/IT company in marketing positions. Ideally in combination with software and telecommunications or communications.
Indirect sales model experience is required.
Result oriented and reporting culture
Experience in interfacing with large multi-cultural teams locally and on a remote basis
Clear ability to discuss the local market and strategies to position the company for growth
Willingness to travel
Exceptional oral and written communication skills—especially in English and native language
Must have experience directly managing a team of field marketing professionals.

Key Responsibilities

Responsible to build local go to market plans (target segments and persona for new business, installed base, business partners, etc...) together w/ regional sales Leaders
Build the Local Marketing Plan.
Allocate and manage the Field Marketing Budget into the Business Priorities and Work closely with the local purchase organization
Drive local awareness building
Drive and execute local demand creation & pipeline acceleration activities (Tradeshows, Road shows, events, etc)
Provide regional support and validation for global programs & localization of content
Works pro-actively with selected partners on strategies and co-marketing plans to increase revenue and market share within the corporate guidance and directions;
Drives co-marketing into the local planning; works with partners to ensure they are enabled and leveraged in marketing efforts.
Represent the local region into the overall marketing planning, prioritization process and program design
Foster the sharing of best practices on a quarterly basis
Performs business impact analysis on marketing contributions
Drive the team’s KPIs and be a team leader


Be a balanced leader across the different dimensions of field marketing
Close partnership with sales leadership team to align marketing and sales strategies
Operational manager & leader of the local marketing plans (budgets, results, improvements) & team
Engage & leverage central marketing programs

Personal Attributes


· Positive can do attitude

· Relentless – will not give in

· Positive energy

· Collaborative and team player

· Takes ownership and accountability for situation


· Creative and Versatile

· Good listening Skills / humility

· Culture Sensitivities / local experience

· Project management / implementation


· Analytical and possess the ability to solve problems permanently

· Must be a good team player with eye for details and improvement.

If you are interested to learn more about the above job role or any other job opportunities, please apply to this job advertisement or alternatively contact the following consultant:

Danica Pagsisihan

+65 65898787

SearchElect Pte. Ltd. adheres to the Singapore Ministry of Manpower Tripartite guidelines on Non-Discriminatory Job Advertisements which you can find more information about HERE. If you feel any part of this job advertisement is discriminatory please immediately raise to our attention via We take these matters seriously and thank you for your cooperation.

About Company

SearchElect is a specialist search firm serving the mid to senior level APAC technology talent market with a modern, innovative approach. SearchElect is responding to the current market needs of not just farming resumes or qualifying against key word searches but working as a partner to both our clients and candidates. We have a deep understanding of the IT and Telco services industry from Sales to Delivery of IT Outsourcing and Managed Services across the entire IT stack. This allows us to understand the human equity ecosystem required in the modern workplace from Connectivity, Mobility, Cloud, Hosting, Data Analytics, BYOD, KPO/BPO, B2B2C, UC&C wrapped around Capex to Opex Service Delivery models. We qualify against IQ/EQ and align our candidates and clients career expectations to ensure an accurate and sustainable match.
(Employment agency licence no. 11S4620)
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