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Product Marketing Executive (Printer Product)

Keywords / Skills : Product Marketing, B2B Product Marketing, Printer Product, Copier, GTM, New Product Planning, Product Launch

4 - 8 years
Posted: 2018-08-17

Job Description
Product Marketing Executive (Printer Product)

PURPOSE:
  • Product launches & Product Planning supporting APAC region 
RESPONSIBILITIES:
Product Launch Management
  • Responsible for new product launch to the Asia Pacific Market with Market/Sales strategy development, Price proposal, Product Training, Daily support, Collateral development, Market analysis, Competitive knowledge, and analysis 
  • Partner with HQ and subsidiaries to develop and coordinate product launches across the region 
Go to Market activities for business expansion
  • Promote sales of responsible products to achieve the plan by working with subsidiaries 
New Product Planning
  • Working with the relevant business managers, identify key products for introduction into APAC region
  • Understand market trends and IT direction to ensure the products meet customer needs 
Competitive Strategy Support
  • Support in gathering relevant competitive data and help develop related tools 
Requirements:
  • Degree in related field 
  • MUST: Either 2 - 3 years marketing experience or printer/copier industry knowledge. 
  • Preferably 4-6 years of marketing experience 
  • Preferably B2B Product Marketing background for industry related or IT related products 
  • Marketing & Pricing strategy 
  • Product Management skills 
  • Competitive Analysis skills 
  • Strong Communication and negotiation skills 
  • Positive attitude / Sense of ownership 
  • Team player; works well with cross functional teams 
  • Knowledge of printer product and industry preferred 
  • Experience in regional marketing preferred 
  • May be required to travel but very rare


About Company

TheExecutiveCircle Asia Pacific Pte Ltd

Built on the foundation of 25 years of experience, The Executive Circle is a partnership of accomplished Executive Search Professionals supporting the needs of clients in the Asia Pacific region.

With a track record of more than 10 years each, our Consultants have successfully supported Global Multinationals, Asian Home Grown Enterprises, and Start-up Companies in their Expansion, Turnaround and Succession Planning Strategies over the years.

Having seen the boom and bust of the last 10 years have reinforced our belief that recruitment is not merely the hunt for the right technical skills.

What differentiates a successful company from the competition will ultimately depend on their ability to engage, retain and develop the right talent to become key assets to the business.

Our Consultants’ Understanding of each Industry Domain, HR Requirements & the Business Environment; our Consultative Approach to each client; and Our Commitment to the Values of Integrity, Confidentiality & Professionalism are the reasons why 75% of our assignments come from long terms repeat or referred clients.

Moving forward, our Vision is to strengthen the value we provide to our senior level clients, candidates and business associates, in whose continued Confidence, Trust and Reliance we have been privileged to attain.
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