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Regional Marketing Manager - Pharmaceutical Consumer Healthcare

Keywords / Skills : consumer healthcare, Pharmaceutical, OTC

6 - 10 years
Posted: 2019-08-15

Job Description
An estabished UK MNC located in town seeks Regional Marketing Manager - APAC
Key Accountabilities:
- Lead, communicate, and support implementation of regional brand strategy and operational plans for the brand working with global partners (affiliate market leads, regional business managers, and brand marketers across the business)
- Develop the positioning and presentation of the brand, to enable the business to maximize sales, increase profits and return value
- Provide strategic marketing and development support to new and existing partners. Develop the brand campaign and marketing plans, guiding markets to adopt for local use.
- Prepare and present sales presentations to potential distributors and customers as needed to support existing markets and new opportunities, partnering with internal business leads. Provide analytical support, making recommendations for needed data resources and sales positioning.
- Support the development and roll out of technical product training to global partners; serve as the lead expert on the category, brand and products
- Own and serve as the internal champion for the new product strategy including product improvement, quality, range extension
- Identify opportunities for clinical and market research, synthesizing global market needs and developing the business case for funding based on ROI
- Identify, recruit and work with KOLs and brand advocates, working with the Medical Team, to provide the voice and support of a scientific influencer in markets strategically where appropriate
- Serve as the Brand Steward for the particular brand, owning brand positioning, guidelines, communication and core marketing materials to ensure all international materials follow agreed brand guidelines
- Drive for efficiencies within the brand business and proactively look to embrace new technologies and methods of marketing
- Plan, implement, control and report on the regional marketing budget and provide monthly synthesis and analysis on the global P&L
- Ability to travel domestically and internationally (estimate 10 – 20% variably through the year) to support affiliate brand teams and business managers in developing the brand, growing the business with distributors, attending conferences and trade events, and making presentations internally and externally.
Requirements :

Qualifications & Experience
- Bachelor’s degree in Marketing or related subject
- 6 years’ experience in brand development, marketing and commercial leadership with demonstrated experience within global teams
- Experience with life-science based consumer healthcare, pharmaceutical, or OTC product portfolios
- Conversant in the consumer healthcare market and how to develop optimal brand profiles taking account of product attributes, drivers of customer behaviour, market dynamics and competitive forces.
- Expected to display a good understanding and appreciation of the impacts of the regulatory, manufacturing and financial environment within which the brand is positioned.
- Understanding of the NPD process in a consumer healthcare or OTC setting.
- Experience of successfully developing and launching products in multiple global regions or channels
- Experience with sales management through direct and distributor-lead business models.
- Interested applicants and to expedite recruitment, kindly email resume in Microsoft Word attachment to
- For qualified applicants and to expedite recruitment, kindly do send detailed resume in Microsoft Word attachment to and cc to
We regret that only shortlisted applicants will be notified.

Our EA Reg No R1103469

About Company

PrimeStaff Group was incorporated in 1994 with the sole objective of providing quality services in recruitment and human resource management and development. Since then, the company has grown organically into a specialist provider of permanent, contract, temporary and outsourced recruitment solutions. With over a decade of experience in Singapore, we operate across the public and private sectors, dealing from permanent positions, contract roles to temporary assignments.

Assisting jobseekers and employers, PrimeStaff’s regional expertise spans across the Asia Pacific region.

Our aim is to give employers quality staffing and individual candidates greater opportunities to succeed in their careers through a broad range of contacts and value-added expertise.

We have succeeded in transforming a conventional business concept into one that embraces technology, without sacrificing that all-important personal touch.

At PrimeStaff, we’re passionate about people.

EA Licence No.95C5411
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