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SVP, Team Lead, Regional Marketing (Treasures/Digital/Consumer), Consumer Banking Group

15 - 18 years
Singapore
Greetings from DBS!!

Job Description


Job Description :

Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business â€" they were made just right for you.

Job responsibilities

1. Achieve business targets and KPIs by:

  • Working with the countries to develop marketing initiatives that build brand awareness, consideration and intent (top/middle of the funnel) through reinforcing our brand positioning through advertising and communications
  • Creating a centre of excellence for content in terms of tools, guidelines and best practices for the region

2. Driving digital performance marketing by leveraging data and analytics to optimise digital marketing across Treasures, digibank and Retail.

3. Establishing a common digital marketing reporting dashboard across the region for both retail and Treasures digital campaigns and consistently track and review reports

4. Ensuring that end-to-end performance tracking is in place (from leads to conversions)

5. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

6. Manage and be accountable for budget allocated to initiatives in this remit

Requirements
  • 15+ years in a marketing role, knowledge of retail banking/wealth products preferred
  • Able to think strategically but also execute end-to-end
  • Experienced in through the funnel B2C marketing
  • Strong grasp and in-depth knowledge of current digital marketing tools and strategies
  • An eye for great creative coupled with strong analytical skills and data-driven thinking
  • Solid experience in performance marketing
  • Demonstrated ability in a marketing role, managing agencies and internal partners.
  • Demonstrated ability in converting marketing discipline and strategies into marketing campaigns that impact financial results.
  • Strategic creative thinker
  • Ability to inspire the team and peers across the organisation
  • Excellent communication and presentation skills especially to senior management
  • Passion for digital technologies
  • Ability to create great presentations with strong narratives
  • University level degree, preferably in finance or marketing
  • Multi-lingual preferred (English/Chinese/Bahasa)


Apply Now
We offer a competitive salary and benefits package and theprofessional advantages of a dynamic environment that supports your developmentand recognises your achievements.Singapore-DBS Asia Central

About DBS

Our PRIDE! values shape the way we do business and work with each other: Purpose-driven, Relationship-led, Innovative, Decisive, Everything Fun! While modern technology has helped to transform the banking sector, we are ultimately still a people-driven business. As we continue to expand, our goal is to embed a set of firm values into the organisation so that we can develop a distinctive DBS performance culture with PRIDE!

A rewarding career is more than just dollars and cents – it is also about growing your capabilities and the ability to create impact. We want our 28,000 employees to Live fulfilled at DBS – to Be the Best, Be the Change and Be the Difference.

To enable our employees to be the best that they can be, it starts with creating an inclusive environment where our people feel valued, connected and experience growth – both personally and professionally. We support employees by providing them with a comprehensive range of programmes and platforms, from flexible work arrangements, comprehensive leave benefits and exclusive banking privileges, to learning and development opportunities.

We want to be the change and pioneer a new way of banking. Becoming a 28,000-person start-up is critical to our transformation; embrace a digital mindset and focus on the customer experience. Our leaders lead the change, inspiring employees to innovate, challenge the status quo and drive changes around the way we work. Through collaborative workspaces and experiential learning, we experiment and gain fresh perspectives, and have fun along the way.

We create opportunities where employees can be the difference and find meaning in the work that they do – not only at an individual level, but also contribute to the communities that we live and work in. As we build a sustainable future together, we continue to shape the social landscape by being a proactive agent of change, a force for good.

We are on a journey, one that brings us closer to a greater purpose – to be the Best Bank in the World. We look forward to what the future holds as we reimagine banking, so that you can have a lot more life, with a lot less bank.

Live fulfilled at DBS. Right here, right now.

Industry

Banking/Accounting/Financial Services

Job Category/Function

Marketing & Communications

Role

Employment Type

Full Time, Employee

 

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