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Vice President for Digital Marketing & Global Distribution

Keywords / Skills : digital marketing, via, rms, vice president, partnership, strategic, vp, proposition, prs, operator, ecommerce, content management, web, monitoring, big data, media, presence, market, leader, digital marketing experience, marketing, hotel, campaigns, strategies, crs, online business, cvs, aim, audience, hospitality, acquisition, crm

8 - 8 years
Posted: 2018-06-29

Industry
Any
Function
IT
Role
Customer Service Executive
Posted On
29th Jun 2018
Job Ref code
6583154
Job Description


A global hospitality operator that is distinguished by the awards and recognitions that they have bagged throughout the years for their service apartments worldwide. Making every single client at home away from home by providing hotel excellence style every step of the way. With their aim to reach out to as much audience, we are looking to hire a Vice President for Digital Marketing & Global Distribution.
The VP’s primary role is to lead a team to raise the organizations brand presence and online business through global digital platforms, loyalty programs and online distribution channels. He is to oversee and develop a strong and all-inclusive eCommerce platform and make the organization be the leader in the market. Execution of digital infrastructure that is accessible across regions.
As this is a strategic role, development of digital strategies to deliver on value proposition is crucial and is expected to drive incremental and profitable revenue at corporate and property level. Brand strategizing to drive volume through the most profitable channels. Enriching the Loyalty Program offering so to increase membership base through organic, partnership and active acquisition. Apart from monitoring and ensuring that the ROI of each digital campaigns, the VP is also responsible in increasing the overall CRS contribution to be on par with the global brand standards.
A VERY strong Digital Marketing experience is required to be considered for this opportunity. A minimum educational qualification of bachelor’s Degree in Marketing or its equivalent and a relevant industry experience of at least 8 years. The VP must be a leader and at the same time a follower. Knowledgeable if not hands-on experience on content management, search marketing and in social media channel. Can evaluate systems such as CRM, Big Data, RMS, Web Company, CRS Company.
Interested qualified candidates may please send their CV’s and letter of intent to Roxanne (Reg. No. R1217867) via email through [email protected] (/cdn-cgi/l/email-protection)

Singaporeans and PR’s will be of priority and ONLY shortlisted candidates will be called and invited for an interview.
EA License 11C3510

About Company

On June 1, 2011 Drake International celebrated our 60th Anniversary. For 6 decades Internationally and 29 years in Singapore, Drake has been in the business of making the most of your people. Through recruitment and HR solutions, Drake is dedicated to finding the best staff and maximising their performance. Our Singapore office has long-lasting relationships with local companies as well as most of the major MNCs, and we are now experiencing an exciting period of growth. Drake International is a global leader in the field of Human Capital Management solutions. Founded in Winnipeg, Canada in 1951, today Drake operates with over 100 offices in 9 countries, servicing thousands of clients in a wide range of industries and functions.
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