Account Director

Account Director

Omd Singapore Pte. Ltd.
5-7 years
108000 - 168000 SGD

Job Description

Scope of role:

This division is at the very heart of the business and critical to its market perception and business health. This community is therefore tasked with creating a recognized market-leading position in communications planning, strategic approach, implementational & executional management and client servicing. As the deputy to the Business Director on your set of accounts, the Account Director plays an important role in attaining this ambition.

Reporting Structure:

  • You report directly to the Business Director.
  • You have a team (Account Managers) reporting directly to you.
  • You are expected to manage your team as well as any specialist services that are being deployed in your business.

The role encompasses:

  • Effective ownership of the relationships with senior clients and other agencies
  • The creation of communications plans that build from the core insight developed with the strategist assigned to each individual client
  • The day to day project management of media solutions
  • Ensuring effective and efficient implementation (planning and buying) through the relevant internal or external specialists
  • Effective management of all specialist divisions on your business
  • Business poise and earns confidence of external and internal stakeholders.

Key Responsibilities:

Client relationship management

  • Day to day account management leadership of assigned accounts
  • Be regarded as the Account Director for all of the client's media communication requirements
  • Ultimate responsibility for all product that goes to your client

Strategic media development

  • Involvement in development of insights & creative communications solutions
  • Contribution to and help leadership of planning workshops & ideas generation session

Management of the implementational process

  • Lead the implementational planning process
  • Day to day management of all delivery partners to ensure brief is delivered / bought to plan, within appropriate criteria (budget, target).
  • Motivate Account Managers to create innovative and accurate plans based on agreed strategic direction.
  • Upkeep, and timely delivery of all relevant reporting systems and templates (include media plans, contact reports, status reports).
  • Management of post campaign reporting that quantifies the value of the media strategy.
  • Supervision of the collation of competitive data in agreed formats required.

Drive Profitability and Productivity

  • Maximize productivity by effectively managing workload and client expectations
  • Identify and introduce appropriate solutions and other services

Managing your team and the specialist relationships

  • Internal
  • Managing your direct reports, Account Managers and clear and accurate briefing of them.
  • Integration of trading community
  • Manage direct reports career paths and development
  • External
  • Build effective working relationships with other agency personnel

Protecting our high standards

  • Ensure that any work that leaves the agency is of the highest standard
  • Be part of producing ideas that inspire, motivate, engage and create commercial action
  • Be part of producing award winning work
  • Always challenge mediocrity (if you don't know what this means, ask your CEO)

Integration

  • Think like a solutions provider
  • Ensure you encourage the use of other agency services

Experience required:

  • Tertiary qualified, 8 years of industry experience strong media planning & buying experience
  • Good understanding of media fundamentals and strategic planning capabilities
  • Strong client facing communication & presentation skills

Attributes:

  • Passionate, with strong opinions about communications
  • An instinctive desire to exceed expectations (clients and management) and deliver cutting-edge strategies
  • Ability to build strong relations with colleagues, clients, network partners and external agencies
  • Can demonstrate good organizational skills and attention to detail
  • Can multitask and change priorities rapidly and is effective under pressure.

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