Activation Marketing Analyst

Activation Marketing Analyst

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Not Specified

Job Description

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.
Job Description:.Delivers new product material, programs and promotions to field sales aligned to global and area programs. Creating new materials or programs only aligned to those strategies and when approved.
.Input to the area teams (area portfolio, NPI and segment marketing):
  • Provide input to marketing planning, program and calendar development
  • Competitive intelligence, customer, KOL and media platform trends
  • Ensure local regulatory and packaging compliance for portfolios/programs
  • Align to campaign outcomes/input/results
  • NPI voice of market, ideas, local needs, participate on global NPI team/with area new product marketers
.Manage local calendar for promotional planning and implementation
.Demand generation locally:
  • Identify opportunities and needs to leverage local social media/media/key platforms for communications
  • Execute on end-user communications
  • Make recommendation on media buys aligned to the global and area activation plans
  • Syndication to the channel partner in country
  • Represent eCommerce capabilities and expectations of channel partners
  • General channel partners distribution, local specific channel partner engagement/execution of through channel marketing plans
  • Sales Partnership and Engagement:
  • Delivering programs/promotions/new product materials to field sales
  • Close alignment/partnership with sales teams to deliver programs
.Promotion support:
  • Responsible for confirming translation correctness, as well as regulatory and legal alignment according to local and business laws and guidance
  • Interface with local application engineers/specialists - technical/white papers/customer testimonials - ensuring they meet customer requirements/local regulations/requirements
  • Ensures global and area material meets regulatory requirements
.Marketing updates:
  • Owner of the audience evolution - aggregate view of the local audience and articulating that to the area through Area BG Marketing Center, Region/Country Business Group or Division Leaders

  • A Bachelor's degree in marketing or business is preferred Must have excellent organizational skills, attention to detail, and the ability to prioritize in a changing environment
  • Good level of interpersonal and follow-up skills
  • Proficiency in Microsoft Office is required
  • Strong verbal and written communication skills
  • Ability to work independently and as part of a team
Learn more about 3M's creative solutions to the world's problems at or on Twitter @3M.Our approach to flexibility is called Work Your Way, which puts employees first and drives well-being in ways that enable 3M's business and performance goals. You have flexibility in where and when work gets done. It all depends on where and when you can do your best work.
Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
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About 3M

At 3M we apply science in collaborative ways to improve lives daily as our employees connect with customers all around the world. Learn more about 3M's creative solutions to global challenges at or on Twitter @3M or @3MNews.

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