Area Senior Brand Manager

Area Senior Brand Manager

GlaxoSmithKline Pte Ltd
Singapore
Not Specified
Not Specified

Job Description


Job Description :
Position can be based in any SEAT locations
Job Purpose
To grow GSK Oral Healthcare portfolio for Sensodyne and Aquafresh in South East Asia and Taiwan region at an area/regional capacity, including building strategic alliance with category and local teams to drive strategic directions, implementing brand activation plans, prioritizing the innovation pipelines fulling consumer and customer’s needs, and work with cross-functional teams to deliver business objectives.
Responsibilities
  • Portfolio/Brand Development
    • Feed Area input to category & cascade category strategies and requirements to LOC
    • Tailor toolkits across diverse needs of SEAT Markets
    • Input into innovation plan & timeline of pipeline rollout
    • Leverage relevant category growth drivers and develop innovation vision board to drive plan growth on the portfolio
  • Manage the complexity to grow the Sensodyne business by considering the different consumer insights and market opportunities in each market, and lead the discussions w/ LOC to formulate impactful short-term & long-term vision boards with different approaches such as 1) new product development, 2) sourcing site changes, 3) geographic expansion of existing formula, 4) new market entry…etc to deliver business results.
  • Develop compelling consumer insights and apply them to the full marketing mix, which includes developing/guiding differentiated consumer-centric concepts, science-based claims, product consumption experience and packaging.
  • Develop Brand Activation Strategy and Plans, and lead its implementation across multiple countries.
  • Drive Portfolio, A&P spends and Business/Financial objectives across countries & categories.
  • Lead delivery of in-market launches by working seamlessly across boundaries, functions, matrix structures, based in different geographies.
  • Drive consistent execution of global brand identity, brand heart and visual brand language of the brand, while ensuring high relevance and impact to the local markets.
Why you
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:

  • Bachelor’s degree

  • Experience in leading people in both project-based and day-to-day situations

  • 5 or more years of brand marketing experience in Consumer Products or Over-the-Counter (OTC) marketing

  • Demonstrated ability to lead complex projects with successful outcomes.

  • Ability to lead within a matrix organization, integrating complex multifunctional efforts crossing multiple business areas

  • Experience of leading new product development or successful innovation launches in market

  • Experience in developing concepts, probing & articulating consumer insights to formulate category/brand strategy, communication strategy and execution plans to achieve the positive results

  • Experience in brand growth architecture, setting brand/variant roles & priorities and building portfolio

  • Excellent written and oral communication skills, ability to formulate holistic business solutions for different business cases

  • Ability to lead and inspire, positive attitude despite the challenges

  • Knowledge of consumer marketing & using data to explore opportunity

  • Good business acumen
Why GSK
Our values and expectationsare at the heart of everything we do and form an important part of our culture.
These includePatient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:

  • Operating at pace and agile decision-making – using evidence and applying judgement to balance pace, rigour and risk.

  • Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.

  • Continuously looking for opportunities to learn, build skills and share learning.

  • Sustaining energy and well-being

  • Building strong relationships and collaboration, honest and open conversations.

  • Budgeting and cost-consciousness

*LI-GSK
Our goalis to be one of the world’s most innovative, best performing and trusted healthcare companies. We believe that we all bring something unique to GSK and when we combine our knowledge, experiences and styles together, the impact is incredible. Come join our adventure at GSK where you will be inspired to do your best work for our patients and consumers. A place where you can be you, feel good and keep growing.
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