Assistant Director (Brand and Business Development) - Origins

Assistant Director (Brand and Business Development) - Origins

NTUC FairPrice
Singapore
Not Specified
Not Specified

Job Description


COMPANY DESCRIPTION
As Singapore’s leading supermarket retail player and a household name close to all, we have grown with you over the years. It is now your turn to grow an exciting new career and fulfil your aspirations with us. Join us as we embark on a journey to make lives better for our customers, community, environment and employees.
At NTUC FairPrice, we offer you more than just a job. We are committed in giving our employees a rewarding career through comprehensive development opportunities. We promise a wonderful workplace culture with ample opportunities for growth at different levels of your career. Every of our 10,000 employees across Singapore is important.
If the prospect of working in an organization at the forefront of retail technology and innovation excites you, look no further.
Grow your career with us today and make a difference.
RESPONSIBILITIES
The incumbents will be responsible for the sales and marketing of portfolio of Origins health and other alliance brand products, including the distribution of products across retailers (including e-commerce):
  • Manage a team of Brand & Business Development Managers and Key Account Managers
  • Accountable for the brand equity, sales and profitability
  • Recommends new products based on market trends
  • Manages new product introduction
  • Plan product-specific promotions and activation campaigns
  • Coordinate in-store merchandising activities
  • Acts as single point of contact between Category Managers and Sourcing team
  • Manage brand portfolio of Origins health and other alliance brand products
  • Define brand identity and branding guidelines
  • Manage brand equity /awareness
  • Monitors strength and customer perception
  • Define marketing campaigns for OB
  • Drive key account development, management and servicing (including expansion of distribution to third party retailers, including e-commerce)

QUALIFICATIONS
  • Degree in any discipline

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