. Assist to Identify the most effective engagement channels and platforms for the target audience, in order to achieve business objectives.
. Assist to formulate metrics to measure the performance and effectiveness of both traditional and digital marketing campaigns, analyse the results and report findings and provide recommendations.
. Maintain social media presence across selected digital channels by updating and monitoring the Company's official social media sites and its contents, and providing timely and appropriate responses to posts.
. Develop social media content to constantly interest and engage the target audience.
. Monitor the public and media's sentiments of the brand and products, plan and carry out PR strategies and campaigns.
. Assist to formulate official responses to public/media-raised issues, and work with the Director to finalise the content.
. Assist to develop and drive customer acquisition strategies to foster customer relationships and attract new customers.
. Act as custodian of the Brand Manual, and communicate to stakeholders and vendors on brand guidelines to ensure compliance.
. Liaise with agencies, vendors and suppliers to design and develop product packaging, point-of-sale materials, product brochures, data sheets and advertising copies according to guidelines stated in the Brand Manual.
. Support and work with the operations team to achieve smooth implementation of marketing and promotional campaigns.
. Perform other duties as assigned by the Director from time to time.
. Knowledge of branding, marketing strategies and channels.
. Superb inter-personal communication and collaboration abilities.
. Strong time management and organisational abilities.
. Bachelor's degree in marketing, mass communication, business administration or similar.
. At least 2 years of relevant brand management, PR and marketing experience, preferably in the F&B/ FMCG industry.
Please email your resume to [Confidential Information]
.We regret to inform that only shortlisted applicants will be notified
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