Assistant Marketing Manager

Assistant Marketing Manager

Management Development Institute of Singapore
Not Specified
Not Specified

Job Description

Job Description

  • Launch tactical marketing campaigns for leads generation

  • Performance tracking and review for marketing campaigns

  • Joint responsibility with Schools, Local Business and International Business departments to achieve student recruitment number and revenue targets

  • Develop marketing plan within approved budget

  • Plan and execute local recruitment and branding events, such as roadshows, open house and education fairs

  • Develop marketing plans for products/ programmes from assigned schools

  • Market research for existing and new products/ programmes


  • Minimum of a Bachelor's Degree, preferably in marketing

  • Must have social media / digital marketing experience

  • Marketing experience in the education industry is an advantage

  • Good command of English (written and spoken)

  • Able to multi-task and work in a fast-paced environment

  • Able to work independently and in a team


Company Overview Founded in 1956, the Management Development Institute of Singapore (MDIS) is Singapore's oldest not-for-profit professional institute for lifelong learning. MDIS has two main subsidiaries: Management Development Institute of Singapore Pte Ltd which oversees its Singapore academic operations, and MDIS International Pte Ltd which focuses on MDIS' globalisation strategy. MDIS offers internationally-accredited courses in Business and Management, Engineering, Fashion and Design, Health and Nursing, Information Technology, Life Sciences, Mass Communications, Psychology, Travel, Tourism and Hospitality Management, and Safety and Environmental Management. These programmes are offered in collaboration with renowned universities in the United Kingdom and the United States of America. MDIS is EduTrust certified, attesting to its exemplary education and business excellence standards. The institute was first awarded the certification in 2010 - subsequently renewed for four years in 2014 and 2018. MDIS was also one of the first Private Education Institutions (PEIs) to be registered under the Enhanced Registration Framework. The institute achieved a double win at the Singapore Prestige Brand Award (SPBA) it was one of four winners as well as the overall winner of the SPBA - Heritage Brands 2018. In 2017, MDIS was ranked 4th for the Enterprise 50 Award for its contributions in spurring Singapore's economy. Continuing with its long-standing tradition of giving back to society, the MDIS Education Trust Fund (inaugurated in 1999) supports deserving students facing financial difficulties in pursuing their education in Singapore. To date, MDIS has awarded close to 8,000 scholarships and bursaries totalling nearly S$6 million. The institute also actively supports several charities and provides community assistance, in reaching out to the young, elderly, and disabled. Equally vested in corporate-level training, MDIS' corporate training arm, the Management Development and Consultancy, was set up in 1995 to cater to the training needs of the workforce. In 2014, MDIS acquired the Service Quality Centre to diversify its offerings in training solutions - in its endeavour to be a premium provider of training solutions in the region. Apart from the main Singapore campus, MDIS has international campuses in Tashkent, Uzbekistan, as well as in Johor, Malaysia. MDIS also has representative offices in China, India, Indonesia, Sri Lanka, and Thailand, as well as agents throughout Southeast Asia.

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