Associate Manager/ Manager, CRM Marketing

Associate Manager/ Manager, CRM Marketing

4-7 years
Not Specified

Job Description

At Klook, we love creating moments of joy. Our platform connects people around the world with experiences that bring a smile to their faces, at a touch of a button. We are a global team of diverse Klookers who push boundaries every day, learn fast with feedback and take ownership to drive the change we want to see. Together, we help each other make the world a more joyful place. Up for the challenge Join us today!

What you'll do

  • Develop strategy, frameworks and best practices for omni-channel, integrated CRM initiatives by designing & learning from experiments across owned marketing channels (eDM, App Push, SMS, In-app messaging)

  • Be the subject matter expert of Klook CRM stack comprising third party marketing automation & segmentation tools and multiple in-house solutions

  • Identify pain-points and opportunities along the customer journey through data crunching and analysis to increase customers satisfaction and to meet business targets

  • Work closely with Domestic Task Forces and E-commerce Operations teams globally to design and learn from impactful experiments that make smart usage of levers for demand generation and loyalty

  • Collaborate with stakeholders across the central functions to drive conversation around relevant metrics to gauge lifecycle health including but not limited to retention rates and CLTV at various degrees of granularity

  • Partner with local marketing teams and MarTech PM to ensure best practices are implemented, execution is aligned, and coupon/credit spend ROI is optimised, providing guidance/training whenever necessary

What you'll need

  • Minimum of 4 years relevant experience in Marketing, preferably Loyalty Marketing

  • Hands-on experience in marketing cloud / marketing automation tools, including but not limited to Salesforce Marketing Cloud, Adobe Campaign, Braze, Iterable or MoEngage

  • Be curious with data, able to understand customer journeys and take respective actions to optimise overall experience/performance. Understanding of Google Analytics and SQL is an advantage

  • Logical and analytical mindset to implement workflow, data rules and audience logic

  • Basic understanding of HTML and CSS is a plus

  • A highly motivated, dynamic and innovative team player with excellent interpersonal, communications, organizational and problem-solving skills

Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We're dedicated to creating a welcoming and supportive culture where everyone belongs.
Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (Agency). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.
An Agency must obtain advance written approval from Klook's Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.

About Klook

Klook is the leading travel and leisure e-commerce platform for experiences and services anytime, anywhere. We curate the most joyful experiences so that users can satisfy their relentless curiosity for adventure and experiences at home and around the world. With our website and app, users can experience a world of joy, from attractions, tours to local transportation and stays. Founded in 2014, we are here to inspire and enable more moments of joy through over 490,000 activities in over 1,000 destinations.

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