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AVP, Content Designer, Design Standards, Institutional Banking Group, Group Design

DBS Bank Ltd
5 - 50 Years
Not Specified

Job Description

UX Writers create the copy that helps people use digital products.
What you'll be doing
You will own UX writing at IBG (Institutional Banking Group). You will help us improve processes, such as governance, the tools we use and the actual content.
Here's how your week might look like

  • You'll spend time with product designers, researchers and business owners to understand the goals of a new feature or the re-design of an old one.
  • You'll do some competitive research online.
  • You'll analyse data and make data-driven content decisions.
  • You'll open Sketch, go through the design flow and create your first draft.
  • You'll also jot down a bunch of questions and ideas.
  • Then come the emails and meetings. You'll need to keep up with and summarise the feedback from various stakeholders and follow up to make sure you get the answers you need.
  • From time to time, you will run content workshops for our product owners. You will help them apply our content guidelines and content design principles to their products.
  • To make sure your content sees the light of day, you'll need to do some grunt work—updating Sketch files and content management systems, participating in demos and checking staging apps.
  • Don't like grunt work Good, neither do we, so we're constantly trying to improve our tools and processes to make sure we have less of it to do. And we want you to contribute.
  • This role is regional, so you'll get to work with fantastic people from all over the region.
  • Stakeholders and designers will look up to you to create and drive content strategy for our consumer digital products.
  • To summarise, you'll own the customer journey from a copy perspective and make sure there are no gaps in UX across all channels and touchpoints linked to the products.

  • Here are the experience and skills we'd love you to have
  • You've been writing professionally for 5+ years.
  • You have UX writing experience.
  • You are a confident speaker and able to communicate complex ideas clearly.
  • You are passionate about language and design, and your passion inspires others.
  • You have collaborated with tech teams: developers, testers, scrum masters, etc.

  • Bonus points
  • You read tech news and dream about building your own app one day.
  • You have your own blog or website.
  • You actively contribute to the UX community.

  • Your team and career
    This role sits within the Design Standards team, and is based in Singapore. The Design Standards team creates our design language system and defines and steers the way we design digital services at DBS. The team covers eight countries, Consumer and Corporate banking, and Middle Office Management group (internal tools).
    Content design is a new discipline at DBS, and you will have a lot of opportunities to define the role UX writers play in the design process.
    You will own UX writing at IBG.
    About the design team
    Hi, we are the DBS user experience design team
    We create digital products that deserve to be built because they solve real problems in an impactful way with empathy.
    How we design
    We go beyond numbers
    Every dollar means something. No one actually wants money. We want what it can give us. So we acknowledge that money is not really about money. We inject emotion into our products to go from transactional to magical.
    We have one profound idea
    Because ambiguity is the enemy of good user experience. What is our unique value proposition Would adding another feature dilute the idea or make it stronger
    Connect with us
    Apply Now
    We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

    About DBS Bank Ltd

    DBS is a leading financial services group in Asia, with over 280 branches across 18 markets. Headquartered and listed in Singapore, DBS has a growing presence in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank's capital position, as well as "AA-" and "Aa1" credit ratings, is among the highest in Asia-Pacific. DBS has been recognised for its leadership in the region, having been named “Asia's Best Bank†by The Banker, a member of the Financial Times group, and “Best Bank in Asia-Pacific†by Global Finance. The bank has also been named “Safest Bank in Asia†by Global Finance for seven consecutive years from 2009 to 2015.

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