Chief Marketing Officer

Chief Marketing Officer

Kydon Holdings Pte. Ltd
Singapore
15 - 25 Years
366132 - 732264 SGD

Job Description

Reporting directly to the CEO, this is a rare opportunity to play a key role in a global technology start-up. You will be responsible for planning, developing, implementing and monitoring the overall platform marketing strategy. Some of the duties may include market research, pricing, product marketing, marketing communications, advertising and public relations. 

Responsibilities

• Responsible for driving regional and global marketing strategy and execution, including but not limited to demand generation, customer acquisition, marketing operations, branding, events, content, social media and PR
• Lead a highly collaborative team to develop clear value propositions and marketing strategies to effectively communicate offerings to consumers and organisations
• Build, execute and measure data-driven marketing programs across online and traditional channels to achieve key business results, driving adoption as well as revenue growth across consumers and organisations
• Prioritize and manage marketing budgets
• Work closely with business and product to understand and evaluate business strategy from end-users’ perspectives

Requirements

• Degree in Marketing, Business or related discipline; Masters Degree is an added advantage
• Min 15 years of consumer/tech CMO or related experience
• Demonstrated track record of driving commercial growth through innovative and creative forms of marketing
• Experience in the use of analytics tools and ROI metrics
• Established and innovative marketing leader with a broad, diverse marketing background
• A strategic thinker with strong tactical acumen
• Able to operate in a dynamic and fast-paced environment
• Start-up experience is an added advantage

Parenthexis (also known as PX) is an education and knowledge sharing service, based on open collaboration through a model of content and curriculum edit and sharing. PX allows users to create, learn, rate, share, report and subscribe to other users. Distinct from traditional learning platforms such as Learning Management Systems (LMS) and Massively Open Online Courses (MooC), PX will be the world’s first education and knowledge sharing service.

People Also Considered

Career Advice to Find Better