Digital Content Associate

Digital Content Associate

Medtronic Cardiac and Vascular
2-5 years
Not Specified

Job Description

Careers that Change Lives
Are you ready to play a key role in the transformation of the digital experience of our customers in the medical technology field Join us and guide our marketing teams to amplify our omnichannel presence and deploy compelling and engaging content.
A Day in the Life
We offer you a position where you will be responsible for coordinating and deploying engaging content and measuring specific to Operating Unit (OU) business imperatives. You will be working closely with Marketing and commercial teams and the Digital Marketing and Marketing Services (DMMS) team.
Essential duties include, but are not limited to:
  • Work collaboratively with OU stakeholders, Marketing, MarComm and other teams to produce compelling content
  • Participate in and coordinate the full content production lifecycle, including ongoing management/refinement and content scoping out
  • Publish and manage content on the corresponding digital channels though the web content management system (CMS) in accordance with the marketing calendar
  • Perform content assessments and develop a plan for adding new pages or sections on Medtronic Medical Surgical country websites
  • Ensure the user experience is consistent and speaks the same voice across the country digital channels
  • Support localization of global and regional content and coordinate content translation activities for the WE countries (push approach)
  • Support the deployment of promotion campaigns (eg, email marketing, Search Engine Marketing/Optimisation, etc…)
  • Support the creation of specific digital channels Key Performance Indicators reports based the regional templates
  • Perform A/B or multivariate testing to optimize the channel user experience against business objectives
  • Incorporate learnings from analytics data and testings into content development and optimisation
  • Learn about our customers and products and bring new ideas for increasing customer engagement and loyalty
  • Provide enhancements suggestions based on performance of the website and other digital channels
  • Serve in a consultative capacity with partners across OUs and countries
  • Manage multiple projects from concept to completion within the allotted time frames and aggressive deadlines

Must Haves
  • Strong English language skills.
  • 2 years experience as a digital content editor
  • Knowledge of web content management system (preferably Adobe AEM) and translation/localization workflow
  • Understanding of information architecture, user experience, digital marketing
  • Experience in managing content about health-related topics
  • Experience in digital promotion campaigns deployment and related platforms.
  • Experience in graphic content (photos, illustrations, etc. that make the site more attractive and easier to understand)
  • Experience with digital metrics and analytics.
  • Experience with site search, taxonomy, meta data, structured content, and SEO
  • Ability to understand strategic positioning and put it in practice in the creative part of the job
  • Advanced Microsoft office tools knowledge

  • Comfortable working with technical devices/information technology
  • Ability to plan, organise and execute a project independently and on schedule
  • Capability to establish and use networks to acquire information
  • Strong interpersonal and communication skills
  • Ability to understand and work within a matrix organisation
  • BA or BS in Communications, Computer Science or Digital Marketing

Your Answer
Is this the position you were waiting for Then please apply directly via the apply button!

Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be. We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let's work together to address universal healthcare needs and improve patients' lives.Help us shape the future. Whatever your specialty or ambitions, you can make a difference at Medtronic - both in the lives of others and your career. Join us in our commitment to take healthcare Further, Together.

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