Digital Marketing Specialist

Digital Marketing Specialist

The ExecutiveCircle Asia Pacific Pte Ltd
Singapore
4 - 10 Years
Not Specified

Job Description

Digital Marketing Specialist

Responsibilities

  • Work on Omnichannel B2B campaigns across LinkedIn, Facebook, Twitter, Pinterest and Instagram to drive inbound leads for sales teams.
  • Understand Google Ranking algorithms & Website data points for microsites, PWAs and stand-alone customer apps and improve Google ranking.
  • Manage MarTech Platforms/Solutions (Search console, Analytics, Cookie, DataStudio, Tag manager, Browser based ads, Remarketing & Custom Affinity)
  • Understand Inbound Marketing and create ecosystem for Inbound user journey
  • Plan and execute affiliate, SEO, PPC, email, social media and display advertising campaigns
  • Establish Data Integration with various Marketing/Advertisement platforms using API
  • Understand Marketing Data Automation to deliver real time report
  • Work on cross-platform User attribution through Advertisement
  • Work closely with front-end developer to manage website ranking by deploying digital marketing best practices Understand User behavior & data points to deliver better engagement on Websites & Advertisement
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative digital growth strategies with Head of Marketing.
Essential Duties

  • Ownership of all google advertisement and analytical tools for the company and for key customer accounts.
  • Work with sales and marketing on user insights on Digital marketing campaign performance and corrective steps to improve ROI.
  • Collaborate to develop a focused SEM strategy that leverages both organic and paid search channels relevant to B2B and B2C business.
  • Perform market research and competitor Ad words data in the region to benchmark against.
  • Intrinsically manage dynamic Google AdWords bidding with extensive knowledge in CPC campaigns.
  • Collaborate with UX/UI team, Marketing director to ensure quality score and engagement score of every landing page and campaign pages are at an all-time high.
  • Conduct thorough keyword research, analysis and selection for both SEO and PPC
  • Prompt the marketing team when it’s time for fresh web content when visitor engagement needs a boost.
  • Use existing technology platforms (HubSpot & Emarsys) to create lead workflow automation that aligns with sales processes.
  • Benchmark and define KPI’s to measure success.
  • Work with marketing content specialist to execute the right digital marketing content coherent with Google’s keyword planner and Google trend for landing pages, emails, ads, blog posts, technical papers, case studies, infographics, etc…
  • Develop systematic lead generation funnels that flow through the Lead to Opportunity to Deal pipelines on CRM.
  • Perform A/B split testing to measure techniques and optimize conversions
  • Set up conversion tracking for calls and clicks to gain full understanding of ROI and cost per acquisition
  • Manage PPC bid and budget strategy
  • Develop and analyze monthly performance metrics report
Requirements

  • Demonstrated experience in digital, affiliate, SEO, PPC, email, social media and display advertising campaigns.
  • Knowledge on API & Data Integration techniques from 3rd party platform
  • Working knowledge of Wordpress & Website functionalities
  • Working knowledge of Marketing technology solutions
  • 4 - 6 years of experience in online/digital marketing that include:
 Working knowledge of multi-geo, multi-bid advertisement platform
 Experience in marketing automation platform like Hubspot, Marketo
 Highly creative with experience in identifying target audiences and devising digital campaigns that engage,
inform and motivate
 In-depth working knowledge of Google Analytics
 In-depth working knowledge of an email marketing provider and affiliate network (e.g. Emarsys, MailChimp,
Constant Contact, Linkshare, CJ)
 Experience in setting up and optimizing Google Adwords campaigns
 In-depth experience in Google RLSA, DKI, dynamic bidding.
 In-depth working knowledge to setup and manage internal cloud CRM such as Pipedrive, FreshSales or Zoho
CRM.
 Ability to setup, train and manage ChatBots for lead-generation.
 Manage website Lead-gen UX and dynamic campaign landing pages to drive demo requests and form fills.
(Inbound lead-gen)
 Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in digital marketing and measurement

TheExecutiveCircle Asia Pacific Pte Ltd

Built on the foundation of 25 years of experience, The Executive Circle is a partnership of accomplished Executive Search Professionals supporting the needs of clients in the Asia Pacific region.

With a track record of more than 10 years each, our Consultants have successfully supported Global Multinationals, Asian Home Grown Enterprises, and Start-up Companies in their Expansion, Turnaround and Succession Planning Strategies over the years.

Having seen the boom and bust of the last 10 years have reinforced our belief that recruitment is not merely the hunt for the right technical skills.

What differentiates a successful company from the competition will ultimately depend on their ability to engage, retain and develop the right talent to become key assets to the business.

Our Consultants’ Understanding of each Industry Domain, HR Requirements & the Business Environment; our Consultative Approach to each client; and Our Commitment to the Values of Integrity, Confidentiality & Professionalism are the reasons why 75% of our assignments come from long terms repeat or referred clients.

Moving forward, our Vision is to strengthen the value we provide to our senior level clients, candidates and business associates, in whose continued Confidence, Trust and Reliance we have been privileged to attain.

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