Director, Digital Data & Analytics

Director, Digital Data & Analytics

Msd International Gmbh (singapore Branch)
7-10 years
240000 - 300000 SGD

Job Description

  • Lead the digital, data, and analytics transformation strategy and implementation for Asia Pacific
  • Expand patient access to company's products by leveraging digital platforms, social media, and partnerships
  • Apply analytics to deliver best-in-class customer experience across the region.
  • Conceptualize, develop and support AP markets in building and deploying data and analytics use cases to drive commercial value – revenue growth and expense efficiency.
  • Based in Singapore, the regional hub for Asia Pacific (AP) and top-ranked biopharmaceutical company on The Straits Times and Statista’s list of Best Employers in Singapore for two consecutive years (2020, 2021).

THE OPPORTUNITY:


Our Digital team is innovating how we understand our patients and their needs. Working cross functionally we are inventing new ways of communicating, measuring and interacting with our customers and patients through digital channels and technologies.

In this role, you will help our Company make strategic decisions with digital, data, and analytics to ensure that we are best-placed to bring our innovations to customers and patients.


WHAT YOU WILL DO:

  • Develop digital-first strategies to drive effective launch of new products.
  • Identify and execute on strategic go-to-market partnerships in priority therapeutic areas (such as Vaccines, Oncology, etc.) across AP.
  • Engage cross-functional expert teams (IT, Marketing, Digital & Data Analytics leads) in each AP market to develop integrated Digital, Customer, Patient, and Policy engagement plans that shape policy and market access objectives.
  • Define and track meaningful KPIs to enable markets to demonstrate tangible results in their Digital, Customer, Patient and Policymaker engagement strategy.
  • Achieve marketing effectiveness through social media and CRM campaigns across key franchises.
  • Set up a centralized digital content hub to support market needs and enable long-term acquisition and engagement strategy with policymakers.
  • Lead and drive Marketing of the Future for the AP Region.
  • Develop sourcing strategy for core and advanced data analytics to support business growth.
  • Collaborate with Chief Marketing Operations leader and regional Change Management team to strengthen our Company’s ongoing efforts in Digital marketing operations, Data & Analytics, and integration with salesforce effectiveness.

WHAT YOU MUST HAVE

To be successful in this role, you will have strong technical skills as well as business capabilities.

  • Bachelor of Arts or Bachelor of Science in Business, Marketing, Communications or other-related disciplines. An MBA from an accredited university is preferred.
  • Minimum of 5 years of experience (healthcare preferred) in leading digital and social media projects across various channels and capabilities, with subject matter expertise in Marketing and Digital.
  • Passion for Digital, Data, and Analytics tools and technologies.
  • Ability to synthesize data/insights into actionable business recommendations.
  • Successful management experience in different departments, including sales and marketing in a pharmaceutical or other comparable large organization.
  • Proven ability to work cross-functionally and cross-regionally with various business units and senior leaders – with the ability to influence and lead change while building strong cross-functional partnerships. You must also be a creative thinker, with confidence and ability to challenge established thinking.
  • Strong project and people management skills, with intellectual curiosity and the ability to create a vision as well as execute complex initiatives in matrix structures and the capability to get things done in an ethical and compliant way.
  • Structured problem-solving skills and analytical rigor.
  • Knowledge of policies, practices, and trends that affect company’s business, and the intellectual curiosity to keep up with the most up-to-date information.
  • Capability to collaborate across a range of local, regional, and global functions, with the empathy and sensitivity for cultural differences.
  • Deep understanding of Asia Pacific markets.
  • A track record of high performance and achievement of business results.
  • Fluency in English, both spoken and written.

Our Human Health Division maintains a patient first, profits later ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.


Who we are…

Merck & Co., Inc., Kenilworth, New Jersey, USA is known as Merck in the United States, Canada & Puerto Rico. We are known as MSD in Europe, Middle East, Africa, Latin America & Asia Pacific. We are a global biopharmaceutical leader with a diverse portfolio of prescription medicines, oncology, vaccines and animal health products.

We are driven by our purpose to develop and deliver innovative products that save and improve lives. With 69,000 employees operating in more than 140 countries, we offer state of the art laboratories, plants and offices that are designed to Inspire our employees as we learn, develop and grow in our careers. We are proud of our 125 years of service to humanity and continue to be one of the world’s biggest investors in Research & Development.

We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.


What we look for…

In a world of rapid innovation, we seek brave Inventors who want to make an Impact in all aspects of our business, enabling breakthroughs that will affect generations to come. We encourage you to bring your disruptive thinking, collaborative spirit and diverse perspective to our organization.


We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.

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