Director of Sales

Director of Sales

People Advantage Pte Ltd
Singapore
10 - 15 Years
Not Specified

Job Description


Job Description :
The chosen candidate shall be responsible to assist in overseeing the day-to-day operations of the Sales Department and supervision of all team activities, assume full responsibility for the department and its operations. To source, secure and maximise revenue opportunities from dedicated account portfolio and leverage all sales tools and programs for maximum conversion. The Director of Sales will be required to conduct their duties in a courteous, safe and efficient manner, in accordance with the Hotel’s policies and procedures, ensuring that a high level of service is maintained.

  • Assist in the development of year Business Plan for the Hotel and then cascade this into a specific and measurable plan by segment and work with the Director of Sales & Marketing/General Manager to implement for the Sales team to execute.
  • Manage and drive business for the key account base of the Hotel, maximizing revenue opportunities and exceeding the set targets.
  • Collaborate closely with the sales team to ensure they are effectively managing their accounts and maximizing opportunities. Focus on new business opportunities whilst maintaining the existing accounts.
  • Develop and refine a comprehensive mailing list/database for clients and in conjunction with the Marketing Communications Manager maintain a regular communication to this database on the Hotel offers to encourage new and repeat business.
  • Assist in maintaining a strong team performance, by regularly reviewing KPI’s and goals against performance and realigning strategies according to results.
  • Maintain regular contact with the Marriott International office and ensure they are copied on new business leads to assist in closing.
  • Develop and supervise all sales activities.
  • Ensure Sales Managers are trained and know how to complete the New Business call calculator to develop a prequalified, prioritized prospect list for new business.
  • Prepare monthly outlook/forecast for related expenses and discuss with Director of Sales & Marketing/General Manager as scheduled.
  • Prepare department performance reports and submit to Director of Sales & Marketing/General Manager on weekly basis.
  • Forecast, analyze and report Sales Performance results.
  • Effectively recruit, train and develop, certify and evaluate performance of associates. Ensure turnover reduction and optimization of productivity through efficient work practices.
  • Demonstrate working knowledge of all tasks within your area of responsibility.
  • Ensure all team members are fully versed on all aspects of the Marriott Bonvoy Programs to ensure KPI’s are met and assists with building loyalty and encouraging repeat business.
  • Implement opportunities for quality team building.
  • Arrange regular sales meetings to keep associates and management informed and to foster a two-way communication. Involve associates in all aspects of decision making. Encourage creativity, initiative and innovation.
  • Co-operate with all departments within the Hotel.
  • Anticipate guest’s needs through observation and offer prompt, efficient service either personally or through effective communication with other associates.
  • Align working practices and conduct with Hotel’s Vision; consistently strive to meet and exceed the expectations of both internal and external guests.
  • Uphold the Marriott International culture by demonstrating the Star Service Standards at all times to guests and fellow associates.
  • Co-ordination of all aspects of the departments operation to ensure that the services of the Department are delivered to guests or internal customers with the aim of exceeding guest expectations and in accordance with Hotel’s standards.
  • Develop a communication plan to advise and seek support with operations teams on important site inspections and customer familiarizations.
  • Oversee the site inspections of team members to ensure use of brand and wow elements to ensure the Hotel’s key unique propositions are presented.
  • Develop an awareness of, and appreciation for, the richness of the cultural diversity of your clients, associate and location.
  • Identify opportunities for value added services to increase sales profitability and anticipate client needs.
  • Demonstrate effective verbal and non-verbal communication skill.
  • Ensure associates use the Guest Satisfaction Index (GSI) Surveys and Meeting Planner Satisfaction Index (MPSI) surveys in a constructive manner to implement changes and reward performance where appropriate.
  • Negotiate contracts only with approved suppliers as per corporate management policy and procedures.
  • Act on potential client complaints and report to appropriate personnel.
  • Verify associates’ biometric timesheets. Compile monthly reports as required. Analyze reports and make recommendations.
  • Ensure files, correspondence and other relevant business documentation is maintained within the Sales and Catering systems as designated.
  • Develop and implement strategies to minimize absenteeism and to manage occupational health and safety issues.
  • Conduct development and performance reviews, identifying key personnel for further development and structured career pathing.
  • Align management style, working practices and conduct with Hotel’s Vision, Corporate Values and policies. To comply with Hotel’s Code of Conduct at all times.
  • Completely understand, implement and ensure adherence to Singapore Labour Laws and Hotel policies.
  • Ensure all correspondence is written in the brand voice.
  • Maintain a new business plan per segment which identifies future business opportunities in your market.
  • Be well versed and knowledgeable of Hotel Fire and Evacuation procedures as well as health and safety requirements in the Workplace. Ensure associates are aware of their duty of care as determined by legislation and that they maintain complete familiarity.
  • Undertake additional duties as requested by the Director of Sales & Marketing/General Manager.
  • Involve in Departmental training on all Sales and Marketing related issues. Schedule sales associates to attend the relevant Sales training and Forum sales courses.
  • Ensure all sales associates have completed the relevant trainings on the online learning platform.
  • Ensure all associates adhere to the Hotel credit policy and procedures.

Job Requirements
  • Candidate must possess at least Professional Certificate/NiTEC in Business Studies/Administration/Management, Marketing, Hospitality/Tourism/Hotel Management or equivalent.
  • At least 10Year(s) of working experience in the related field is required for this position.
  • Preferably Senior Manager specialized in Hotel Management/Tourism Services or equivalent.
  • Proficient with Microsoft Office Applications.
  • Good communication skills (written and verbal).
  • Strong sense of responsibility and self-motivation.
  • Strong administrative and organizational skills.
  • Excellent time management skills.
  • Ability to perform well under pressure.
  • Ability to work as part of a team and as well as independent on own initiative.

People Advantage Pte Ltd

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