Employer Branding Senior Associate/ Assistant Manager

Employer Branding Senior Associate/ Assistant Manager

Ernst & Young
0 - 50 Years
Not Specified

Job Description

Job Description :
Join our Core Business Services (CBS) team and you will help support the important business enablement functions that keep our organization running strong. As a CBS professional, you will work across teams to provide the knowledge, resources and tools that help EY deliver exceptional quality service to our clients, win in the marketplace and support EY’s growth and profitability. Major teams within CBS include Finance, Information Technology, Human Resources, Enterprise Support Services, Brand Marketing and Communications, Business Development, Knowledge and Risk Management.
With so many offerings, you have the opportunity to develop your career through a broad scope of engagements, mentoring and formal learning. That’s how we develop outstanding leaders who team to deliver on our promises to all of our stakeholders, and in so doing, play a critical role in building a better working world for our people, for our clients and for our communities. Sound interesting Well this is just the beginning. Because whenever you join, however long you stay, the exceptional EY experience lasts a lifetime.
The opportunity
The EY practice is a fast paced, ever-changing business, with clients that expect service and quality excellence delivered on all projects. The Firm has four Service Lines in the areas of Consulting, Assurance, Strategy and Transactions and Tax.
You will contribute in strengthening our employer brand by being passionate about marketing, data analytics and Talent matters. Be creative in leveraging modern and innovative technologies to convey our employer brand to external audiences in an engaging manner.
Your key responsibilities

  • Be the chief storyteller of EY as an Employer of Choice – drive current and new initiatives to define and convey our differentiated brand.

  • Custodian of Singapore Talent team’s recruitment marketing collaterals inclusive of the development (i.e concept conceptualization and copywriting) and curation, ensuring compliance with communication guidelines.

  • Drive monthly business analysis and updates to review campaign performances and marketing ROI.

  • Adopt a hands-on approach to build and maintain employer brand and marketing campaigns from conception to implementation. Partnering with the recruitment team in making sure the generation and capturing of relevant leads are maximized.

  • Lead local talent market employee research to gain insights into the talent market and lead change.

  • Actively benchmark and utilize market research and emerging technology to make recommendations on emerging trends and technologies in the social media space that will advance the talent function.

  • Manage social media content planning for EY Singapore’s careers social media pages by identifying and communicating EY stories to showcase our culture, values and employee value proposition.

  • Review and ensure EY’s EVP is convey at all outreach activities.

Skills and attributes for success
  • Energetic individual with keen interest for creating a niche marketing career within professional services. Results oriented, can-do attitude with energy and able to deliver in a very fast-paced environment.
  • Possess a resilient mindset and adopt creative approach to problem solving.
  • Good knowledge of the employer branding methodology and the most efficient modern practices would value add.
  • Well versed in integrated marketing concepts, visual identity, content management, brand strategy and social media, including but not limited to Facebook, Twitter, Instagram
  • Excellent written and oral English language skills. Experienced with copy writing is a plus.
  • Experienced in crafting compelling targeted marketing messaging (copywriting of social, blogs, etc.).
  • Comfortable with ambiguity and is a self-starter.
  • Job Details

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