Head of Marketing & Strategy (FinTech)

Head of Marketing & Strategy (FinTech)

Gateway Search Pte Ltd
3 - 6 Years
51000 - 100000 SGD

Job Description

Job Responsibilities:

  • Propose marketing plan according to utilizing digital tools such as Google AdWords, Facebook, Google Trend, Similar Web…etc.
  • Maintain and develop social media marketing strategies
  • Manage and execute online marketing campaigns and ensure alignment with business objectives and budget.
  • Develop strategies for broadcast marketing, affiliate marketing and corporate partnerships
  • Identify improvement opportunities in digital marketing (SEM), growth and efficiency, account build-out, audience targeting. on all platforms (web, mobile), through performing tests, aligning with other relevant channel owners, e.g. SEO
  • Work closely with other teams to ensure best practices are implemented, execution is aligned, and campaign performance is optimized and achieve ROI, providing guidance, training whenever necessary.
  • Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
  • Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
  • Partner with internal stakeholders to develop appropriate analytical frameworks, reporting, measure the ROI/effectiveness, communicate performance and key metric scorecards to management.

Key Requirements:
  • Have more than 3 years marketing experience, familiar with the overall operation of network marketing
  • Excellent communication skills, both verbal and written
  • Excellent Inter-personal Skills
  • Entrepreneurial, self-starter with hands-on approach
  • Be able to take critical decisions and handle stress
  • Team leader, persuasive and innovative
  • Must be able to communicate with Mandarin speaking business associates from China & Taiwan

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