Manager/Senior Manager, Consumer Insights

Manager/Senior Manager, Consumer Insights

Resorts World at Sentosa Pte Ltd
5-8 years
Not Specified

Job Description

Job Description
  • Bringing consumer perspective to marketing decision by carrying out market analysis and research to generate insights and recommendations
  • Research and evaluate relevant information data from across platforms and information from competitors landscape to support development of marketing and product strategy
  • Identify ideal methodology and provide oversight on the data collection process and analytic work plan to ensure information is generated to support business objectives
  • Develop business hypotheses with sales and marketing teams to create analytical models for testing of business hypotheses and generating insights from data
  • Develop customer measurement infrastructure to meet business objectives

Job Requirements
  • Bachelor's degree with minimum five years working experience in digital marketing space
  • Strong grasp of current marketing tools and strategies
  • Able to use data to support evidence-based decision making
  • Meticulous with solid analytical skills
  • Strong inter-personal skills with proven track record working with cross-functional teams
  • Excellent project management skills
  • Team player who is also able to work independently and be a self-starter
  • Proficiency in Tableau is advantageous

Singapore's best on Sentosa. World-class attractions Universal Studios Singapore, S.E.A. Aquarium, Adventure Cove Waterpark; 6 unique hotels, finest dining.

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