Manager, Strategy & Marketing Analytics

Manager, Strategy & Marketing Analytics

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Job Description


About Keppel Rewards
Keppel Rewards is a division within the Keppel ecosystem, which leverages data and analytics to bring together synergies and cross functional marketing approaches across the multiple consumer-facing business units (BUs) within the Keppel ecosystem. The team functions as a small, independent unit within the group, with a startup style approach to driving conversations and new initiatives within the B2C space for Keppel.
Driving strategy within Keppel Rewards is a multifaceted role which requires someone with a head for cooking up creative approaches to gain traction and deliver value to our consumer-facing businesses. To succeed in this role, you will need to be agile in your problem-solving strategies and be able to quickly develop a strong foundational understanding of the business model and marketing landscape to support the execution of those ideas. In addition to that, the ability to develop narratives and provide perspectives to key BU leadership will be critical to success.
In this role, you will be crafting approaches based on data to outline and evaluate opportunities and solutions for the group and the BUs. The end goal is to provide insights at group and BU levels, and turning them into new initiatives, products and services.
. Work with the KR Data Science team to develop insights that inform high-level strategy and tactical decision-making in support of revenue and profitability objectives. In short, be able to tell a story with the data that is clear and compelling.
. Identify and analyze disruptive and emerging industry trends, evaluate implications for the business and develop preliminary considerations for leadership.
. Strategize and implement cross-BU marketing collaborations.
. Support in both a consultative and executional role, devising solutions for the BUs by clearly identifying the challenges, understanding the internal & external stakeholders to derive the desired business outcomes.
. Be the voice of internal and external customers, through interpretation of internal (BU data) and external data sources.
. Provide keen insights and ad hoc analysis to identify key value propositions and deliver on a world class product / customer experience
. Maintain strong, effective relationships with BUs and key partners

Only shortlisted candidates will be notified. The seniority of the role offered will commensurate with the knowledge, skills & experience of the suitable candidate.JOB REQUIREMENTS

. Proven track record in an analytical leadership role, transforming data into actionable business insights that drive measurable impact for the company and the customer
. Experience in communicating data insights to large matrix organizations
. Exposure to B2B & B2C go-to-market strategies
. B2C marketing experience to increase Customer Life Time Value (including acquisition, retention, cross-sell/upsell opportunities) a plus
. Demonstrable knowledge of modern data visualization methodologies and what they can deliver
. A strong understanding of statistics and analytics concepts (e.g., propensity modelling, hypothesis testing, regression analysis)
. Strong communication skills, as well as written and verbal presentation skillsBUSINESS UNIT
Keppel Corporation Ltd

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About Keppel

Keppel is a multi-business company with a global footprint in more than 20 countries, providing robust solutions for sustainable urbanisation, focusing on four key areas comprising energy & environment, urban development, connectivity and asset management. With sustainability at the core of our strategy, Keppel harnesses the strengths and expertise of our business units to develop, operate and maintain real assets, which provide diverse solutions that are good for the planet, for people and for the Company. Keppel actively seeks out bright and dynamic individuals to join our talent pool. We offer our employees opportunities to grow and shape their careers, across the geographies in which we operate. Be part of our Keppel family today.

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