Marketing Director (BlockChain/DEFI Protocol)

Marketing Director (BlockChain/DEFI Protocol)

Spoons.ai Pte. Ltd.
5-7 years
60000 - 84000 SGD

Job Description

Marketing Director (BlockChain/DEFI Protocol)


Background: SG/HK based BlockChain firm with a track record of building and operating DEFI Protocols is looking to hire a Marketing Director to lead its marketing efforts as it rolls out new products and features across blockchains. Remuneration will be competitive.

The Ideal candidate would have a strong understanding of the crypto landscape, including the Ethereum, Binance Smart Chain and Cardano Ecosystem. He/she must have a track record in marketing for other blockchain projects or defi protocols. The candidate should also have a strong aptitude and interest in technical subjects to be able to deliver a clear and simplified message to end users.


The Marketing Director will define, implement and optimize advertising and marketing campaigns to grow brand awareness and improve brand sentiment with key demographics using both paid and organic channels. He/She will also work closely with CTO and CIO to develop a strategy that will maximize awareness and adoption of the protocol.


Roles:


Take ownership over the marketing strategy, define clear marketing objectives based on the protocol’s needs, and drive the execution across all marketing channels.


Maintain a marketing budget, track key metrics and measure ROI across all marketing channels, with input from the team to create a holistic overview of marketing performance against KPIs


Perform on-going customer and market segmentation to understand the audience intricately in a dynamic landscape and adopt relevant marketing tactics for effective targeting.


Run frequent and creative user acquisition campaigns to achieve UA targets and refine demographic targeting, audience acquisition, and conversion across both paid and organic channels


Requirements:


- Minimum of 5 years of marketing experience with a track record of leading and implementing digital marketing strategies for Blockchain/DEFI


- Strong work ethic with the ability to work under tight deadlines


- High competence in project and stakeholder management


- Excellent interpersonal, written and oral communication skills.


- Proven ability to manage budgets


- Proven leadership in a marketing head capacity


- Entrepreneurs are welcome to apply


Please submit your resume (includes a recent photo, expected salary, and notice period) to . We regret that only shortlisted candidates will be notified.

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