Marketing Executive

Marketing Executive

2-5 years
Not Specified

Job Description

Key Responsibilities:
.CRM analytics reports to provide client insights and propose action plan to close business gaps
.Plan and prepare briefs and assets for monthly communication campaigns
.Lead planning, organization and execution of CRM events to engage and loyalise clients
.Plan and support roll-out of CRM program initiatives (welcome, birthday, year end gift, etc)
.Support planning, updates and execution of CRM projects (eg. automation journey)
.Manage FBP customer service mailbox for marketing and CRM related queries
.Manage updates and enhancements UATs (user acceptance tests) for
.Execution of digital sampling initiatives with Communications team
.Planning and execution of CRM digital projects (microsites, cloud pages)
Cross-Division and External Partnerships
.Identify opportunities and lead execution for cross-division and external collaborations to drive recruitment of new clients into FBP
Chanel Prive & Beauty Lounge
.Work with Store Managers and Skincare team to drive cabin services (improve occupancy and drive conversion)
.Track cabin's performance vs KPIs and propose action plan to meet business objectives
Develop and implement strategy to drive traffic to Beauty Lounge and enhance client experience
Academic / Professional Qualifications
  • Diploma or Degree in Marketing or Mass Communications preferred

Work Experience
  • Min 2 years experience in marketing support role
  • Experience in CRM and digital marketing preferred

Required Competencies
  • Microsoft Excel and Powerpoint
  • Creative and strong analytical skills
  • Excellent organization skills, able to multi-task and work under pressure
  • Good interpersonal and communication skills
  • Team player

  • This role will require working on some weekends

Job Details

About Chanel

CHANEL is a private company whose values are grounded in creating the conditions for people to perform at their best and feel fulfilled and confident in their work. We care deeply about our employees and strive to create a safe environment that values people's humanity and uniqueness so that they are free to bring their full selves to work and to their life's calling. Inspired by our founder, Gabrielle Chanel, who constantly pushed boundaries in her personal and professional life, there is no one way forward at CHANEL. We offer a unique work environment where you are encouraged to better understand the brand, the business, and your motivations, so that together we can unlock the possibilities of your growth. At CHANEL, being a purposeful and human-driven employer means being intentional, meaningful, and caring in inspiring our people fostering environments that reflect our strong values encouraging and enabling inclusion and investing in work and workplaces that foster collaboration and well-being. This is critical for the long-term success of our business.

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