Performance Executive

Performance Executive

Dentsu
1-3 years
Not Specified

Job Description


The purpose of this role is work closely with the Digital Performance teams to implement and execute Performance Marketing campaigns, in line with the agreed strategy, to maintain, develop and exceed client performancetargets.
Job Title:Performance Executive
Job Description:
Key Accountabilities:
Client responsibility

  • Be the secondary point of contact for clients within the iProspect performance media team. Clients have been grouped to ensure a good blend of DR/brand clients and prioritized according to billings/complexity.

  • Attend fortnightly catch ups with internal client teams in iProspect/Vizeum/Carat to ensure you are aware of all upcoming campaigns and report on campaign performance.

  • Be a trusted, knowledgeable source of information and developments in digital marketing.

Partner relationship management

  • Develop and foster an effective working relationship with our media partners.

  • Attend regular catch ups with our priority partners to ensure we continue to deliver the best in class campaigns and identify potential alpha / beta trials.

  • Assist with sharing client campaign briefs and seeking input from partners for responses to briefs where time allows.

Performance media campaign planning & creation

  • Assist in the development of client performance media strategies to help define KPIs and strategy.

  • Take the initial campaign brief and be responsible for the creation of best in class, practical, accountable plans for delivering the business value our clients are seeking.

  • Where possible work closely with other digital and ATL channels to identify channel integration opportunities.

  • Be responsible for the development of clear plans and presentations to clients, internal agency teams and client servicing department detailing how a client's objectives are to be met through performance channels.

  • Ensure all plans are delivered with the required level of rationale to enable client teams to competently relay the nuances of the plan.

  • Oversee creation of specific account elements within the campaign (toolkits, creative options, segmentation of the audience, ad copy, landing pages, and so on) to ensure this matches iProspect best practice.

  • Oversee creation of analytics and/or tracking tags for campaign assessment

  • Oversee the creation of additional campaign elements and/or restructure accounts as required

Campaign Quality Assurance

  • Review all campaign builds completed by interns to ensure they are accurate and in line with initial plan

  • Ensure campaigns are delivered as planned with no overspends or errors in delivery.

Performance Campaign management, optimisation and analysis

  • Oversee the monitoring of daily delivery and perform ensure regular optimisation of all campaign elements (segments, creative, landing pages, etc) based on agreed campaign KPIs

  • Support executives / interns / partners to ensure regular reporting to clients is delivered according to schedule, working in partnership with our operations team. All reports are to be timely, accurate, literate and insightful.

  • Oversee the preparation of timely and insightful weekly and Post Campaign Analysis

Qualifications
Key Experiences:

  • 1 to 3 years experience in a Performance, social media planning or biddable media / PPC team

  • Good understanding of planning performance campaigns across the various mechanisms, channels and buying models

  • Practical expertise in performance activation on self-service biddable platforms (knowledge of additional tech platforms is an advantage too)

Professional Skills:

  • Passionate about and engaged with the fast changing world of performance media and digital marketing

  • Committed to building a career in a digital performance marketing agency

  • Strongly numerate and comfortable manipulating data sets

  • Highly literate with a good understanding of how language is used to communicate to different audiences.

  • Commitment to deliver first class work every time, and never leave a quality issue unchecked

  • Diligence and attention to detail in optimisation and reporting

  • Excellent analytical and organisational skills alongside high attention to detail

What Success in this role looks like:

  • Consistent delivery of high quality campaigns in a timely and accurate manner

  • Have built strong relationships with DAN and client partners

  • Be following all Finance and QA processes to ensure accurate campaign reconciliation

  • Contribute towards cast study development, platform POVs and blog posts

DENTSU VALUES
Will live the dentsu 8 Ways at all times: We Dream Loud, We Inspire Change, We Team Without Limits, We All Lead, We Make It Real, We Climb High, We Choose Excitement, We Are A Force For Good
INCLUSION & DIVERSITY
We're proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won't define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That's what we care about.
So, whether you're joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.
WORKING WITH US
Joining dentsu international, you'll join a team of 48,000 people. It's an opportunity to produce career-defining work. Along the way, you'll team up with inspiring colleagues and encounter a richness of clients, cultures and experiences. We offer exciting challenges, memorable experiences and opportunities to shape your future.
KEEPING CONNECTED
Please visit our website to find out more and connect with us on social.
Location:Singapore
Brand:Carat
Time Type:Full time
Contract Type:Permanent

Job Details

Employment Types:

Industry:

Other

Function:

IT

About Dentsu

About dentsu When you join dentsu - whichever of our brands you join - you're becoming part of one team. A team with diverse talents in media, creative content and technology. And one with a shared ambition: to innovate the way brands are built. Our collaborative and agile ways of working means you'll develop versatile skills and be exposed to new and exciting thinking. Combine that with a pioneering spirit aimed at making a positive impact on brands, society and each other - and you'll soon realise why we're at the forefront of the digital economy. Together we make our mark. Together we embrace the true potential of disruption. And together - across all our locations - we help our clients win in a changing world. If you want to belong to a one global network where opportunities are limitless - we look forward to welcoming you.

Similar Jobs

People Also Considered

Career Advice to Find Better

Simple body text this will replace with orginal content