Product Marketing

Product Marketing

Tiktok Pte. Ltd.
5-7 years
72000 - 144000 SGD

Job Description

Responsibilities:
- Understand ins and outs of each product/solution, market & client segmentation & needs/painpoints, able to effectively develop product value proposition and messages to enterprise clients.
- Concept and selling point extraction: in line with the product team, extract the selling point of the product, translate the product function into user value, and build up the persuasive narratives.
- Material production: coordinate the production of product related materials used by customer-oriented team, including PPT, video, poster, etc
- Marketing coordination: plan and spearhead the go-to-market plan for product / feature launches through a series of marketing actions including social media, PR, event marketing, etc.) to achieve branding awareness and sales target.
- Driving sales enablement by driving the marketing content creation for respective products.
- Evangelist and ambassador of product/solution from inside to outside partners and clients.
- Partner closely with cross-functional teams, including communications, brand marketing, social media, web development and product management to drive the execution of product journey.
Qualifications
- 5+ years of experience in product marketing within a tech and enterprise business.
- Minimum 3 years of experience in leading technical marketing in a global software organisation or related field.
- Quick learner with a solid product/tech background.
- Understand the product marketing landscape and a strategic thinking, providing insights and lead marketing strategies.
- Strong agility to adapt to and be effective in new situations in a highly dynamic environment.
- Creative, logical with a high level of content skills.
- An excellent communicator who is comfortable working cross functions will be effective in a dynamic environment.
- When applying, you are requested to submit a collection of your previous works.

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