Regional Marketing Manager

Regional Marketing Manager

Agensi Pekerjaan Spring Professional (Malaysia) Sdn Bhd
12-15 years
Not Specified

Job Description

Job Description :
Regional Marketing Manager
You will be responsible for planning, designing, and executing marketing activities within the South APAC district. The ideal candidate should have strong technical knowledge around Next-Generation Sequencing (NGS), Single Cell Genomics and Spatial Biology, and have demonstrated experience localizing marketing programs in related markets. You will interact cross functionally with members from the commercial sales and global marketing teams and will be the central point of contact for territorial market planning, implementation, new product launch and regional market development. Key skill sets include regional marketing, program localization, sales enablement, lead generation/nurture and tactical marketing.
What you will be doing:
  • Regionalization and localization of core marketing programs in Singapore, South East Asia, India, Australia and New Zealand
  • Plan and guide the sales team with strategic marketing initiatives tailored for assigned area
  • Effectively translate the global strategic plan in specific core markets into a district tactical plan that meets or exceeds district business objectives and deploy programs and tools to support district sales teams and distributors
  • Select appropriate program tactics for the district and assigned segment, govern all outbound aspects of new product launches, and report success of programs to the regional sales & global marketing teams
  • Drive demand & grow the marketing funnel in close collaboration with regional sales teams and distributors
  • Alignment of regional marketing program to company messaging themes and local sales in each territory
  • Improve the and quality of marketing leads in salesforce CRM database for assigned territory or segment for sales & marketing integration
  • Collaborate with Regional Marketing MarCom manager to define events and digital strategy for lead generation and nurture
  • Responsible for pipeline goal achievement across all territories
  • Knowledge of key accounts, KOLs and centersof excellence in assigned area
  • Educate Global Marketing on local regulatory and compliance requirements for assigned territory
  • Develop sales tools and training materials that support regional sales teams achieve goals
  • Regional market intelligence to provide insight to global marketing and product marketing
  • Works closely with the APAC and Global Marcom team to develop program metrics & effective tactics

To be successful in this role, you must have:
  • Requires a Bachelors degree in Biology, Molecular Biology, Biochemistry or related field with a minimum of 12 years of experience at minimum Alternatively, and desired, a Master's degree with 8 or more years of experience or a Doctorate with more than 5 years of experience
  • Extensive knowledge of Next Gen Sequencing markets, products & marketing channels in South APAC
  • Requires a minimum of 3-5 years of related experience in the Life Science industry, preferably in a field marketing environment
  • Key competencies in marketing required: customer segmentation (i.e., needs assessments, profiles, personas, buying journeys), marketing program development and execution, program evaluation (metric framework)
  • Knowledgeable of sales pipeline and how to positively impact funnel conversion rates
  • Excellent analytical and problem-solving skills, combined with strong business judgment and an ability to present analysis in a clear and compelling manner
  • Ability to work both independently and with distributed teams to achieve goals
  • An independent self-starter who operates with a high degree of autonomy, able to pivot quickly adaptive, can effectively operate/deal with ambiguity
  • Highly organized individual who can meet challenging deadlines in a fast-paced environment
  • Ability to collaborate across multiple disciplines
  • Advanced proficiency in Microsoft applications, especially Excel and PowerPoint
  • Excellent English communication skills (written / oral / presentation)
  • Frequent travel required (50%)

To Apply:
Kindly send your CV to Kenny Kwek at [Confidential Information].
EA License No. 09C5803
Registration No.R1112807

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