Regional Marketing Manager Joint Replacement East Asia

Regional Marketing Manager Joint Replacement East Asia

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Job Description

Why join Stryker

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Our total rewards package offering includes bonuses, healthcare, insurance benefits, retirement programs, wellness programs, as well as service and performance awards - not to mention various social and recreational activities, all of which are location specific.
This role is a key partner to the sales & marketing teams across the region in achieving franchise revenue, gross margin and market share targets. This role leads JR franchise strategy across East Asia and is the subject matter expert on the assigned franchise in the region.
This role delivers value by:
  • Leading marketing strategy and portfolio roadmap for JR franchise - leading new product launch (NPL) roadmap across East Asia
  • Being accountable for the regional JR Medical Education strategy including program creation for East Asia regional events, East Asia KOL engagement, regional Advisory Boards. This role will work closely with the local marketing teams to understand local franchise marketing needs and work with EA/APAC KOLs to coordinate regional events. In-country product marketing teams are responsible for local medical education events.
  • Lead and develop process for East Asia Centre Of Excellence expansion plan
  • Consolidating AMP planning & BPM planning across East Asia
  • Lead East Asia JR Strat plan process
  • Leading process improvement for regional marketing-related processes
  • Being the communication link to global and/or regional workstreams for best practice sharing on marcomms and product training to build up marketing capability in the franchise across East Asia.
  • Working closely with key stakeholders, mainly, BU heads/franchise leads and marketing teams across East Asia and senior East Asia management to ensure they have all the right product strategies to meet customer needs and develop long term growth.

Essential duties & responsibilities: (detailed description)
Portfolio Management & Marketing Mix
  • Strategy & Portfolio Roadmap - Develop and execute the portfolio strategy for JR - Knee, Hip, and JR Robotics. Includes managing NPL, pricing strategy, setup and execution, etc.
  • Optimize Marketing Mix for East Asia JR including advice on price (e.g. price list), product (e.g. PLCM), promotion (e.g. med ed, product launches)
  • Participate in forecasting, inventory management processes

New Product Launches
  • Generate the overall product strategy and new product launch roadmap at regional level for JR to ensure long term growth and share gain within each segment
  • Lead East Asia JR robotics market development, including delivering capability-building over a long-term horizon, regional collaboration and support to deliver short-term targets, generating and maintaining cross-region collaboration and best practice, and ensuring divisional alignment with in-region robotics initiatives.
  • Provide guidance and partnership to in-country marketing colleagues to deliver best-in-class product launches and accelerate new product growth and profitability including but not limited to training, pricing, channel, education, key account focus.
  • Assess country business cases for new product launch to determine strategic alignment, priority, and regional support needed.
  • Lead in building the product launch pipeline across East Asia

Training & Education
  • Cross-regional Education - to lead East Asia collaborative educational initiatives including but not limited to regional KOL engagement programs & advocacy initiatives
  • KOL development - to create or assist in creating and maintaining East Asia KOL list, development roadmap, and associated contract for JR. To collaborate to ensure proper documentation procedure followed for all regional KOL-related events.
  • Documentation - Support and/or execute adherence to all documentation requirements including TPEC, NIPR, ME, collateral review for regional events.
  • Equipment - Manage central East Asia equipment including appropriate documentation and inspection for assigned franchise

Commercial Strategy
  • Shape commercial strategy by ensuring that marketing strategy and portfolio roadmap for JR franchise ties back with strategy plan for East Asia
  • Shape commercial strategy by building analytics and insights, developing go-to-market status quo and future state recommendations, understanding local payor and healthcare economics drivers, and influencing country, regional, and divisional stakeholders and strategy to shape and accelerate East Asia JR growth.
  • Develop BD strategy in line with APAC and global counterparts to strengthen portfolio competitiveness given local country market conditions and business cases.

Analytics & Insights
  • Lead revenue analytics including key brand growth, freshness index, etc. for assigned brand/franchise
  • Lead and support gathering of competitive intelligence and customer insights
  • Create and maintain market share factbook, installed base audit, market share tracking for assigned brand/franchise
  • Create and maintain marketing communications including monthly reports, quarterly newsletters, etc.

Product Process Management
  • Configuration - Lead regional recommended BOM configuration, CER/IRR, etc. And ensure key stakeholders have access to information
  • Participate in forecasting, inventory management processes

Uphold the Compliance Culture and philosophy of the Company by ensuring the business is kept abreast and aligned to the highest code of ethic not limited to ADVAMED. Know someone at Stryker

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About Stryker

Stryker is one of the world’s leading medical technology companies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in Orthopaedics, Medical and Surgical, and Neurotechnology and Spine that help improve patient and hospital outcomes. More information is available at and

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